Posts Tagged ‘writing’

The new resume today: Social Media Resumes

April 12, 2010

According to the dictionary, a resumé is “a brief written account of personal, educational, and professional qualifications and experience, as that prepared by an applicant for a job.”  Today, especially with the hardships of today’s economic times, it is important for a person to have different resumes and formats of resumes.  So how can a person be creative but also have a simple resume with key words in their resumé? Companies today are asking for resumes to be submitted via online either on the company’s website or e-mailed to the company address, which is why social media resumes are being popular due to  the social media web 2.0.

Social media is defined in different ways, which I’ve discussed in earlier posts. The goal of having a social media resume is so that potential employers are able to have an easy access to your resumé.  Having a resumé online via social media, the resumé is permanently online, giving other people a chance to view  your resumé.  In other words, a social media resume allows a person to embed a video resume, blogs, articles they have written, networks they are a member of, and other social media assignments a person has accomplished successfully. 

Websites including Weebly allow users to create their own themes, design, and content. I began my social media resume using Weebly because it is easy to use even though it took me about three to four hours to complete my site.  Social media resume is beneficial to students because it is another social media tool that allows students to embed their social media skills into their resumé such as podcasting, video casting, and blogs.

Some social media tools that we have to embed into our social media resume are podcasts, slide share presentations, blog posts, and most of all, the resumé gives students an opportunity to explain how they are keeping current on the social trends.

For our assignment in Social Media & Public Relations online, we are to create a social media resume  including presentations we have on slideshare, podcasts, any publications for a client we have created, and other portfolio materials online.  I really like this assignment because to other social media users, it shows that future public relation practitioners aren’t afraid of new technology and the ability to adapt to change concerning  technology. Companies do look for a characteristic or skill that stands out among other potential employers. Thus, having this assignment does make students stand out and learn new social media skills that we need to have when working with companies in the future. 

what do you think a social media resume consists of?

Advertisements

Communication is Powerful

February 20, 2010

Language is communication. Communication is engaging writing. Writing delivers strategic messages. The better the communication, the more effective written publications will be delivering strategic messages that others can simply understand.  I know this is an understatement, but it is so important to know: mean what you say, say what you mean. Communication is powerful because it influences and drives people to buy your product, brand, and influences the company’s reputation. Communication is a big deal becoming more prevalent in social media through blog posts, Facebook updates, and in 140 characters on Twitter that anyone can see. These communication methods can influence a company which is why improving writing skills is very essential. The more your writing skills improve, the more effective blog posts will be, the more followers you will have on Twitter because of what you say in 140 characters, the more you can drive  people via Facebook status updates.

News releases are the most powerful thing today. Public Relations practitioners need to understand that by having smart quotes and getting inside the heads for whom they’re writing for will make their news releases more effective. For example, one of the speakers  this session told us that one of his friends writing samples  was in the State of the Union Address speech. The point is that you never know how important news releases are and who may read them, so it is not something to take lightly and think “oh that’s just a news release, I can write that in five minutes before I leave today.” One way to improve your writing skills is to become a good reader. In other words, read novels that pertain to your field of study or something that is interesting to you and not reading “Seventeen magazines.” To be a good writer, you have to be a good reader.

 Half of communication is about being friendly and available, which is part of developing media relations.  Building media relations means that you being the “PR” person is a resource for the media (journalists) such as directing the media to other organizations or people who can help them out with a story.   It is also important for you to make others understand the importance of quick response because not everyone works the hours that “pr” practitioners work. With that being said, future  public relations professionals  must have writing skills, poise, a team-player,innovative, detail oriented,  confident, and have revenue forward thinking for the companies. In other words, bring something to the table that will benefit companies, agencies, or non-profit organizations in 5 or so years down the road.

 One of the speakers told us that working hard is not going to get you the job, talent is.  I disagree  because talent comes from working hard. I’m  becoming more well-rounded reading novels from “A Thousand Splendid Suns” to “Groundswell.” I have learned and still learning skills and various ways of thinking from these novels, which can improve my writing skills. Another example of being a good reader is being a good writer is to blog. Blogging is helping me develop tight, cohesive thoughts which is essential in writing.  My point is that my work ethic improves my public relations skills and hopefully shines through.   I didn’t realize how powerful writing is until I attended the PR Real World Conference.  Even though I have publications from newsletters to news releases  to three articles  in the Georgia Southern University newspaper, and blog posts,  I am still learning and improving not only my writing skills, but  my poise, confidence, and  being a team-player.