Posts Tagged ‘viral videos’

Media Communities (ch.8)

April 21, 2010

 “Media communities are social sites where you can save, share and comment on multimedia items,” Survival Guide to Social Media and Web 2.0 Optimization.   Image and video sharing are tools that companies are utilizing to increase their social media visibility. However there are strategies into uploading images and videos.

Image Sharing Strategy

                1. Gather images that you can upload right away including logos, book covers, and event photos.

      2.  Prepare a key term list to use for tags for each image:

              – company name

               –  author name

                 – home city

       3.  Prepare these when you want to upload an image:

               – a short title that uses at least two key terms

              –  a description that uses several key terms

 

Uploading/Optimizing Videos Strategy    

       1.  Prepare a list of key terms and use them as tags and in the body of a video’s title and description

        2.  Add a date and a Google map to the video location

       3.  Determine the organization of your account:

          – Create titles, descriptions, and key terms to use as tags for each playlist

         –  Browse YouTube videos to add to your playlist

        –  Decide which playlists to create in your account by person’s name, company, authors, book titles, and products

        –  Create galleries on your Website or blog using the embed code from your playlists.

   People are connecting with one another not only just through participating in the social media web 2.0, but also through image and video sharing.  It’s important to know how to connect to your target audience or other people that share the same interest as you in unique styles rather than just being on social media sites. In other words, bring something to the table that will help you stand out. 

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Shift Happens: Viral Videos

April 11, 2010

“Just what is it that makes a simple little video like “David After Dentist” become a Viral Video? Also, share links to (or embed) at least two of your favorite videos that went viral.”

People learn in different ways. Some people have to visually see the information to retrieve information while others can only hear it once while the other people only have to read the information to comprehend the information. Thus, is why we as public relation practitioners have to  be able to create podcasts, embed our podcasts and videos in our blog posts. 

Social media is dependent upon people communicating and participating throughout various social media websites. The most exciting part about social media is that people are able to communicate through blogs, Twitter, and other sites. One of the social mediums that is forgotten that people can communicate through is viral videos. 

YouTube allows their viewers to search videos by most popular and by categories in addition to searching trending topics. Videos similar to blogs, have to gain a mass audience in order for it to gain popularity.  Anyone can post a video on YouTube, but only a few videos go viral or in other words, become popular and gain a mass audience.  Like a movie, videos have to be unique, creative, and in a sense, have a good sense of humor. Watch  Evolution of dance, for example:

Evolution of dance has more than 138 million views. Jud Laipply, a comedian is discussed on Time.com.  He became popular because he captures his audience through his personality by imitating various dance moves from Vanilla Ice to the chicken dance to different “Grease” dance moves.  This video made the top 50 best YouTube video list. 

However, on a serious note, I have watched this video in different classes. This Did You Know? video and ,  has inspired me to think more deeply on an intellectual level about technology, intelligence, and other ethnic diversities.  Compare these two videos:

with

What amazes me is that the Evolution of dance video has more views than the  Did You Know? video. Why is that? Why is it that I’ve only seen the Did You Know?only in two classes and has less views than the Evolution of dance? Both videos have a point.  Why do you think Evolution of Dance is more viral than Did You Know? 

 This post is dedicated to all of my professors, colleagues, and Twitter followers who have helped me throughout my public relations career including @Mgroover, @Barbaranixon, @rdfrench, @paullyoung, @chrisbrogan, @kmatthews, @missrogue (The Whuffie Factor author), @GingerCM, among many others and to the creators of Twitter. If it wasn’t for you, I wouldn’t know what a podcast, wiki, or a blog is.