Posts Tagged ‘social media web 2.0’

Social Media Newsrooms (ch.10)

April 21, 2010

A social media news room is a place where you can tell the media, clients, and others exactly what they want and need to know.  Social Media Newsroom (SMNR) is similar to the traditional online newsroom; it consists of having media coverage, news releases, events, and media contact information.  Social media news rooms are a plaee where these people can:

  • view all your media coverage
  • see all of your past and present news releases
  • look up your past and future events
  • read and link to all of your book reviews
  • see and link to all the social web places you are a part of (including widgets and badges you have available)
  • download multimedia material such as photos, podcasts, and vidcasts
  • view bios on each person within the company
  • Subscribe RSS feeds

Businesses that want or get alot of media coverage should have a social media newsroom.  Having a social media newsroom portrays to the media and to the prospective clients that you are making an attempt to make their jobs easier.  Also social media newsrooms have the opportunity to be optimized for search engines, RSS feeds, and social bookmarking services. Businesses who have or are thinking about having a social media newsroom have an advantage over the businesses who don’t tap into the social media because SMNR’s allow people to come across your information when using search engines.

Set Up Your Newsroom Sections

1. Media Coverage:

  • offer direct links to online sources & to PDFs of the media coverage your company has received

2. News Releases:

  • traditional Social Media News Releases links

3. Events:

  • a section or a list of events your company hosts

4. Social Media:

  • links to all the other places you are on throughout the Social Web

5. MultiMedia:  

  • hold images, audio/video clips
  • flyers/brochures

Media Communities (ch.8)

April 21, 2010

 “Media communities are social sites where you can save, share and comment on multimedia items,” Survival Guide to Social Media and Web 2.0 Optimization.   Image and video sharing are tools that companies are utilizing to increase their social media visibility. However there are strategies into uploading images and videos.

Image Sharing Strategy

                1. Gather images that you can upload right away including logos, book covers, and event photos.

      2.  Prepare a key term list to use for tags for each image:

              – company name

               –  author name

                 – home city

       3.  Prepare these when you want to upload an image:

               – a short title that uses at least two key terms

              –  a description that uses several key terms

 

Uploading/Optimizing Videos Strategy    

       1.  Prepare a list of key terms and use them as tags and in the body of a video’s title and description

        2.  Add a date and a Google map to the video location

       3.  Determine the organization of your account:

          – Create titles, descriptions, and key terms to use as tags for each playlist

         –  Browse YouTube videos to add to your playlist

        –  Decide which playlists to create in your account by person’s name, company, authors, book titles, and products

        –  Create galleries on your Website or blog using the embed code from your playlists.

   People are connecting with one another not only just through participating in the social media web 2.0, but also through image and video sharing.  It’s important to know how to connect to your target audience or other people that share the same interest as you in unique styles rather than just being on social media sites. In other words, bring something to the table that will help you stand out. 

Social Bookmarking and Networking Strategies (ch.6 & 7)

April 13, 2010

 Social networking is a way to “build a strong foundation in the Social Web, not about how many thousands of friends or followers you can gather. Rather, it is about improving your reach to the people you are actually in your target market,” (A Survival Guide to Social Media & Web 2.0 Optimization).

LinkedIn is a “great tool for people wanting to connect with other professionals, or for those seeking professional positions.  It is also ideal for consultants and service firms seeking clients,” (A Survival Guide to Social Media & Web 2.0 Optimization). 

Twitter is a micro blogging platform that answers “what are you doing?” in 160 characters or less. Also, businesses using Twitter also can link their site on Twitter since other social sites have similar features that Twitter offers. 

Once a business has chosen social sites they wish to be a part of, it is also important to be able to know how to social bookmark, what it is, what sites are social bookmarking sites, and how it works.

“Social bookmarking is a way for you to save your favorite blogs into one web space and tagged them with specific terms so you could easily search and find them later,” (A Survival Guide to Social Media & Web 2.0 Optimization).

One of the top social bookmarking site is Delicious.  You can bookmark a site by clicking on “post to Delicious” and enter tags along with notes to the site you want to bookmark,”(A Survival Guide to Social Media & Web 2.0 Optimization). With every social web tool, there is a strategy in utilizing social bookmarking.

Keep in mind what social web is all about: interacting, sharing, and collaboration. It’s not about self-promotion. In other words, choose a couple of social bookmarking sites first such as Technorati and StumbleUpon.  When you use these sites, you can bookmark your blogs, your company’s or business site, as long as you bookmark with others who share the same interest as you. 

After doing all of this and social networking and bookmarking, how do you know if your company or company’s site is successful and not getting left in the Social Web world?  Well, there are sites such as Digg that use crowd-sourcing. Crowd-sourcing  is a site that allows users to determine what news stories, blogs, or websites are popular (A Survival Guide to Social Media & Web 2.0 Optimization). 

Digg encourages its users to “digg” stories they like, and as a result, determines if that story is popular or not through a voting or a rating system.  Once users “digg” stories that appealed to them, then the site will “dugg” up stories or blog posts closer to the front page of the site.  In other words, the more users “digg” social web content (blogs, news stories), the closer the content will move up to  the front page of Digg, (A Survival Guide to Social Media & Web 2.0 Optimization). 

So there my friends is why  and how business can decide how popular their online social web presence is along with their social web content.

Building a WordPress Powered Website (Ch.4)

April 12, 2010

CMS is “an application that’s used to create, edit, manage, and publish content in an organized way” ( A Survival Guide to Social Media and Web 2.0 Optimization).  Some CMS applications that WordPress offers are sidebars, sidebar widgets, and plug-ins.

Before installing applications, a person should plan their site. In other words, it is helpful if a blogger makes a list of what they want to have on their site.  Bloggers can search WordPress for available plugins giving them ideas of what to add to their blog site. Here’s a list of what most entrepreneurs, small businesses, authors, and publishers are looking for:

  • image galleries
  • Amazon widgets
  • streaming video
  • podcasts/videocasts
  • RSS feeds
  • social media newsrooms

Plugins “are what give WordPress tremendous power and flexibility” (A Survival Guide to Social Media and Web 2.0 Optimization).  For example, if you’re looking for a plugin for a photo gallery, search WordPress for available photo gallery and decide what plugin meets your standards for your blog site. It is easy as that! Some plugins a blogger should start with are:

  • Askimet: (I use this) the purpose of this plug-in is to delete spam and works as a spam filter for blog comments
  • WordPress Stats: Tracks your blog statistics, your top posts and pages
  • All in one SEO pack: this optimizes your site for a search engine.

To see examples of WordPress powered websites, see websites such as:

  1. Social Media Power
  2. WordPress SEO Pack