Posts Tagged ‘social media tools’

Social Media Newsrooms (ch.10)

April 21, 2010

A social media news room is a place where you can tell the media, clients, and others exactly what they want and need to know.  Social Media Newsroom (SMNR) is similar to the traditional online newsroom; it consists of having media coverage, news releases, events, and media contact information.  Social media news rooms are a plaee where these people can:

  • view all your media coverage
  • see all of your past and present news releases
  • look up your past and future events
  • read and link to all of your book reviews
  • see and link to all the social web places you are a part of (including widgets and badges you have available)
  • download multimedia material such as photos, podcasts, and vidcasts
  • view bios on each person within the company
  • Subscribe RSS feeds

Businesses that want or get alot of media coverage should have a social media newsroom.  Having a social media newsroom portrays to the media and to the prospective clients that you are making an attempt to make their jobs easier.  Also social media newsrooms have the opportunity to be optimized for search engines, RSS feeds, and social bookmarking services. Businesses who have or are thinking about having a social media newsroom have an advantage over the businesses who don’t tap into the social media because SMNR’s allow people to come across your information when using search engines.

Set Up Your Newsroom Sections

1. Media Coverage:

  • offer direct links to online sources & to PDFs of the media coverage your company has received

2. News Releases:

  • traditional Social Media News Releases links

3. Events:

  • a section or a list of events your company hosts

4. Social Media:

  • links to all the other places you are on throughout the Social Web

5. MultiMedia:  

  • hold images, audio/video clips
  • flyers/brochures
Advertisements

Media Communities (ch.8)

April 21, 2010

 “Media communities are social sites where you can save, share and comment on multimedia items,” Survival Guide to Social Media and Web 2.0 Optimization.   Image and video sharing are tools that companies are utilizing to increase their social media visibility. However there are strategies into uploading images and videos.

Image Sharing Strategy

                1. Gather images that you can upload right away including logos, book covers, and event photos.

      2.  Prepare a key term list to use for tags for each image:

              – company name

               –  author name

                 – home city

       3.  Prepare these when you want to upload an image:

               – a short title that uses at least two key terms

              –  a description that uses several key terms

 

Uploading/Optimizing Videos Strategy    

       1.  Prepare a list of key terms and use them as tags and in the body of a video’s title and description

        2.  Add a date and a Google map to the video location

       3.  Determine the organization of your account:

          – Create titles, descriptions, and key terms to use as tags for each playlist

         –  Browse YouTube videos to add to your playlist

        –  Decide which playlists to create in your account by person’s name, company, authors, book titles, and products

        –  Create galleries on your Website or blog using the embed code from your playlists.

   People are connecting with one another not only just through participating in the social media web 2.0, but also through image and video sharing.  It’s important to know how to connect to your target audience or other people that share the same interest as you in unique styles rather than just being on social media sites. In other words, bring something to the table that will help you stand out. 

Social Bookmarking and Networking Strategies (ch.6 & 7)

April 13, 2010

 Social networking is a way to “build a strong foundation in the Social Web, not about how many thousands of friends or followers you can gather. Rather, it is about improving your reach to the people you are actually in your target market,” (A Survival Guide to Social Media & Web 2.0 Optimization).

LinkedIn is a “great tool for people wanting to connect with other professionals, or for those seeking professional positions.  It is also ideal for consultants and service firms seeking clients,” (A Survival Guide to Social Media & Web 2.0 Optimization). 

Twitter is a micro blogging platform that answers “what are you doing?” in 160 characters or less. Also, businesses using Twitter also can link their site on Twitter since other social sites have similar features that Twitter offers. 

Once a business has chosen social sites they wish to be a part of, it is also important to be able to know how to social bookmark, what it is, what sites are social bookmarking sites, and how it works.

“Social bookmarking is a way for you to save your favorite blogs into one web space and tagged them with specific terms so you could easily search and find them later,” (A Survival Guide to Social Media & Web 2.0 Optimization).

One of the top social bookmarking site is Delicious.  You can bookmark a site by clicking on “post to Delicious” and enter tags along with notes to the site you want to bookmark,”(A Survival Guide to Social Media & Web 2.0 Optimization). With every social web tool, there is a strategy in utilizing social bookmarking.

Keep in mind what social web is all about: interacting, sharing, and collaboration. It’s not about self-promotion. In other words, choose a couple of social bookmarking sites first such as Technorati and StumbleUpon.  When you use these sites, you can bookmark your blogs, your company’s or business site, as long as you bookmark with others who share the same interest as you. 

After doing all of this and social networking and bookmarking, how do you know if your company or company’s site is successful and not getting left in the Social Web world?  Well, there are sites such as Digg that use crowd-sourcing. Crowd-sourcing  is a site that allows users to determine what news stories, blogs, or websites are popular (A Survival Guide to Social Media & Web 2.0 Optimization). 

Digg encourages its users to “digg” stories they like, and as a result, determines if that story is popular or not through a voting or a rating system.  Once users “digg” stories that appealed to them, then the site will “dugg” up stories or blog posts closer to the front page of the site.  In other words, the more users “digg” social web content (blogs, news stories), the closer the content will move up to  the front page of Digg, (A Survival Guide to Social Media & Web 2.0 Optimization). 

So there my friends is why  and how business can decide how popular their online social web presence is along with their social web content.

Optimizing your blog (ch.3)

April 12, 2010

It wasn’t until I subscribed and have an RSS feed to Paull Young’s blog did I understand what an RSS feed is and how it works.  RSS (Real Simple Syndication) “is a way of sharing information across the Internet, according to A Survival Guide to Social Media and Web 2.0 Optimization text. An RSS Feed is similar to a newspaper delivered at your doorstep. The content that a visitor subscribes to allows visitors to have the feeds in one place on the Internet than going to each site. Here are some ways that an RSS Feed works:

  • the “feed” is available for subscription to visitors
  • the subscriber can read each story without having to go to the original site

One RSS feed is a blog.  For example, I subscribed to Paull Young’s blog and the feed is on my yahoo page and I am able to read his blog on my yahoo page.  It is very  easy to use and can’t believe an RSS feed is this simple to use.  With RSS Feeds becoming a popular social media tool, it is important for bloggers especially but for any social media user to have effective, creative, and simple titles, descriptions, categories, and links.

“Your item descriptions may be the only thing a potential reader sees before they make a decision to read the full story,” (A Survival Guide to Social Media and Web 2.0 Optimization).  Categories, links, titles, and descriptions have to have a “hook” your reader in a proper way while still describing the story. 

Blogs however, “is a tool for posting information chronologically and allowing others to comment” (A Survival Guide to Social Media and Web 2.0 Optimization).  Before a blogger begins blogging, it is vital for bloggers to know their audience.  Once  a blogger knows his or her audience, then he or she can decide what their purpose of the blog is. For example, my blog site discusses social media and how public relations is transforming an adapting to social media web 2.0. therefore, my blog site’s purpose is to share my knowledge based on what I’ve learned throughout my public relations college career with other colleagues, professors, and professionals. 

Blogs consist of interactivity, sharing, and collaboration, which are three general areas of A Survival Guide to Social Media and Web 2.0 Optimization.  Throughout the social web, users are sharing information freely which pertains to sharing. Even though users share information freely, the information is only effective if other users interact by giving feedback and post blog comments. Futhermore, this is when collaboration takes place. Twitter for example, gives Twitter users an opportunity to collaborate in sharing information creating and generating other ideas for blog posts.

There are tools provided by WordPress that can help your site become more visible. One tool is called excerpts.  When I was reading about excerpts, I could only think of an excerpt of a paper or a novel.  I just began using excerpts this past week.  “Excerpts are used to summarize your post, and to use as a good “hook” to get readers interested in your entire post when they stumble upon it in a blog directory,” (A Survival Guide to Social Media and Web 2.0 Optimization).

Other blog tools are :

  1. Tags: used to help organize and group blog posts and are used by RSS feed and blog directories as key terms, so you want to use tags wisely
  2. Categories: is a way to organize blog posts by topic. Readers are able to click on a category and see all the posts related to that one category
  3. Trackbacks: method of notification between websites.  “They are a way for you to comment on someone else’s blog from your own site, and have your entry show up on their site as a comment or as a notification on their WordPress dashboard. In order to use this, cite the blog you are commenting on and send a “trackback” to the blog you are citing. Then, your post will show up as a comment on the “trackboard” blog post,”  (A Survival Guide to Social Media and Web 2.0 Optimization).

Shift Happens: Viral Videos

April 11, 2010

“Just what is it that makes a simple little video like “David After Dentist” become a Viral Video? Also, share links to (or embed) at least two of your favorite videos that went viral.”

People learn in different ways. Some people have to visually see the information to retrieve information while others can only hear it once while the other people only have to read the information to comprehend the information. Thus, is why we as public relation practitioners have to  be able to create podcasts, embed our podcasts and videos in our blog posts. 

Social media is dependent upon people communicating and participating throughout various social media websites. The most exciting part about social media is that people are able to communicate through blogs, Twitter, and other sites. One of the social mediums that is forgotten that people can communicate through is viral videos. 

YouTube allows their viewers to search videos by most popular and by categories in addition to searching trending topics. Videos similar to blogs, have to gain a mass audience in order for it to gain popularity.  Anyone can post a video on YouTube, but only a few videos go viral or in other words, become popular and gain a mass audience.  Like a movie, videos have to be unique, creative, and in a sense, have a good sense of humor. Watch  Evolution of dance, for example:

Evolution of dance has more than 138 million views. Jud Laipply, a comedian is discussed on Time.com.  He became popular because he captures his audience through his personality by imitating various dance moves from Vanilla Ice to the chicken dance to different “Grease” dance moves.  This video made the top 50 best YouTube video list. 

However, on a serious note, I have watched this video in different classes. This Did You Know? video and ,  has inspired me to think more deeply on an intellectual level about technology, intelligence, and other ethnic diversities.  Compare these two videos:

with

What amazes me is that the Evolution of dance video has more views than the  Did You Know? video. Why is that? Why is it that I’ve only seen the Did You Know?only in two classes and has less views than the Evolution of dance? Both videos have a point.  Why do you think Evolution of Dance is more viral than Did You Know? 

 This post is dedicated to all of my professors, colleagues, and Twitter followers who have helped me throughout my public relations career including @Mgroover, @Barbaranixon, @rdfrench, @paullyoung, @chrisbrogan, @kmatthews, @missrogue (The Whuffie Factor author), @GingerCM, among many others and to the creators of Twitter. If it wasn’t for you, I wouldn’t know what a podcast, wiki, or a blog is.

Social Media Tools Summary

April 11, 2010

From conducting a social media monitoring report to creating a social media resume to creating a podcast, I have learned more about different social media tools than being an active participant throughout the social media world. First I will discuss the lessons I’ve learned in conducting a social media monitoring report to an explanation of the benefits of having a social media resume to how important it is to know how to create a podcast.

For our Social Media & Public Relations Online class, we were required to conduct a social media monitoring report. I had many thoughts running through my head such as how am I going to do this, what is a social media monitoring report, and of course why do we have to do this.  We had the option to pick a Fortune 500 company, which I chose Verizon and Att&T. The goal of this assignment was to understand how people and consumers are talking about organizations and companies and how they were talking about the organizations or companies.  As I was completing this assignment, I used various social media tools and advice including Addcitomatic, IceRocket, Samepoint, Social Mention,  tweetgrid, Twazzup, along with Google Alerts and Twitter Search.  I got these social media sources from Professor Kaye D. Sweetser, PHD, APR.  To my surprise, I got an A on this assignment because I took the time to become familiar with all these social media tools and what each one had to offer.  Having to a social media monitoring report shows that I’m not afraid of new assignments or technology and it is a project that can be in my portfolio.  I wasn’t aware of how many social media tools there are even though I’m a social media junkie.

My class is required to have a social media resume, which I already have.  I created my social media resume using Weebly.  It took me about three to four hours to complete last summer.  Like any other resume, it can be improved and has work that needs to be done to my resumé. But, when I show or discuss my resumé online, it impresses other potential employees because I took the time to stand out and not just have a traditional hard copy resume, but I have an online resume as well. Today, most companies or organizations only take resumes via e-mail or through their website submissions. Therefore, it is vital for today’s job hunters to be comfortable using the Internet to market themselves by creating a resumé online.  I wasn’t told at the time that I needed to have an online resume. Instead,  I took it upon myself to use my knowledge and skills to create my page using  Weebly.  To be creative and determined and to use my knowledge my professors have provided me with, it is only in my best interest to do something without being told to better myself professionally and to further my student career.

Not only is it important to be able to be knowledgable of what a social media monitoring report is to creating a social media resume, it is also essential in understanding how to create a podcast along with posting it to blogs.  At first, I thought there’s nothing to creating a podcast. It’s just recording yourself, but in reality it’s not.  There are a lot of strategies into creating a podcast.  Similar to writing a paper, a podcast also has to have an introduction, some main points, and conclusion. In a podcast, you as the author have to tell your listeners when the next podcast will be published, where it is located, and how your readers can post comments about the podcast topic.  The benefits of a podcast are that listeners can subscribe via RSS feeds, and be able to listen to the podcast through their cell phones, Iphones, Ipods, and through blog posts.  Thus, podcasts give listeners and understanding of who you are, and gives you the author an opportunity to relate to your listeners. Futhermore, podcasts are a tool in which can enhance a person’s visibility within the social media world.

Implementing Social Media Tools without knowing it

April 7, 2010

 It is difficult to get lost and be invisible within the Social Media Web.2.0 era, but there are helpful and free (yes free) social tools that are helpful to publishers and companies to become visible within social media. The tools  I will be discussing are widgets and badges.  I was unaware that I was using widgets and badges without knowing what these tools are provided by WordPress.  What is a Widget? According to A Survival Guide to Social Media and Web 2.0 Optimization, widgets are used to add interactive features to blogs or websites  that can be customized.  For example, I use sidebar widgets such as  my calendar posts, search box, archives, tags, categories, and blog subscriptions provided by WordPress.  I was not aware of how many widgets  that have  specific functions.  Widgets are interactive because they can be customized, help visitors find your site through the social web, and suggest other related content your readers would be interested in. Some of these widgets are Digg, Delicious, and Lijit. I have not heard of Lijit until the required text A Survival Guide to Social Media and Web 2.0 OptimizationLijit is a widget that operates similar to a search engine for the readers. The catch is that you are able to decide what will be included in the search engine.  One among many benefits in using  Lijit is that it allows readers to search all over the social web for your content.  Widgets are a valuable marketing tool  if they are popular and can be used in different ways.  Widgets are different from badges, which will be further discussed below.

A badge “is an icon or logo that has a link back to its source, which serves as a way of  displaying one’s membership or presence in a community on the Social Web,” according to  A Survival Guide to Social Media and Web 2.0 Optimization.  I really thought a badge was more difficult to explain than that, but it’s that simple.  For example, if you’re a PROpenMic member, you have a badge so that other users are able to see that you are a member and can connect with you.  So what’s the difference between widgets and badges is what you’re asking yourself. Badges are logos that can be used as widgets and both social media tools have the same purpose, which is to provide additional interactive features for your readers (blogs) or for your customers on the company website.

Behind the Scenes of Social Media

March 30, 2010

    Being able to collaborate social media and traditional  public relation skills  is one task  that public relations students need to carry out and bring to the table since that is what public relation agencies, companies, and organizations are looking for today, according to Co-Founder and President of Palette Public Relations Inc., Martin Waxman. Throughout the interview ( an-interview-with-martin-waxman), Waxman discusses the importance of traditional PR, life in the PR agency, and the digital footprints that are taking place.

      Integrating social media strategies is the biggest challenge Waxman faces with his clients because clients have to know their target audience ( who they want to reach) and what type of community are they part of, which are all traditional public relation strategies. Understanding how to use social  media tools is just as important as the company has to understand their target audience. For example, just because your target audience is using Twitter, doesn’t mean the company has a deep understanding of their target audience and are able to use Twitter in one day effectively to reach their target audience. With various social media tools that are available, you (the client/company) have to understand what social media sites stand for, the purpose of the site, and most importantly,   how people are utilizing the social media tools and are communicating to each other.

      Not only do you have to knowledgeable of how to use various social media tools, but students and future public relation practitioners must  have   a general understanding of the major communication bloggers, who  the top communication people are, and stay current in what’s happening within the social media world.  For example, even though I follow @paullyoung, @Peter Shankman, @chrisbrogan (just to name a few), I must know what they are discussing, how they communicate/”tweet”, and what  type of professional work they do or have accomplished and not having them just as followers.  Also, after completing a social media monitoring report, I am now aware of what types of social monitoring sites are available. However, just knowing and having a general knowledge of those sites won’t effectively help me know how to use the sites. I have to explain which site to use and why, which has been an interview question.

     Three vital characteristics that his company were founded  upon are simplicity, energy, and integrity.  In other words, simplicity meaning to make it easier for both his clients and for his agency. He won’t give up on his clients until he or his clients get results, which defines energy.  Out of all these qualities that Waxman founded his agency upon, I believe that the last one “integrity’ is the most important quality, especially today.  According to Waxman, “integrity” is being up front and honest with your clients. Having integrity is essential in becoming more transparent in social media.  ” When we started agency, media relations at our core” said Waxman.

Word-Of Mouth Marketing to Podcasts

March 21, 2010

       We have all heard of downloading podcasts from iTunes..but exactly what is podcasting? Podcasting is a downloadable audio from iTunes on cell phones, computers, and iPods that people can listen to on their own time. As I have studied and researched this topic for my Social media & Pr online class to create my podcast, I am having a better understanding to why  podcasting is an essential feature that is becoming a phenomenon that’s taking over the communication field. Companies can now create their own podcasts so that their customers and employees can access the podcast through Twitter or email, which people can receive via cell phones.  Furthermore, podcasts are another way of being informed in real-time and engaging with customers. 

     It is not uncommon today that companies are implementing social tools such as blogging and viral videos for their company purposes along with social monitoring and tweeting. With that being said, podcasts can be uploaded to the company’s website or blogging website which then can be automatically linked to Twitter. In other words, once a company creates a podcast, the company can then upload the podcast link to their company website or blogging website. Why would a company want to upload the podcast to their blog? Well, we all know the benefits of blogging, but customers and the company’s employees can respond by leaving comments to the podcast blog giving the company instant feedback.  Linking the podcast into the blog and having it automatically generated to Twitter increases blog traffic and online visibility. What does this all mean?  For example, if I see Coca Cola’s blog link with check out this new podcast about our product launch on twitter, I can not only give feedback, but “retweet” the link to my “followers” giving the site more online visibility similar to the traditional word of mouth marketing. If I share the link with one follower, the word will spread rapidly.

 Let’s recap why podcasting is an essential social  tool companies can benefit from:

  1. Podcasts can be uploaded on a company’s website or blog post
  2. Podcasts can be shared via social websites, especially Twitter creating instant feedback and blog comments
  3. Podcasts are  the traditional “word-of mouth marketing”

Work Dynamics Changing due to Social Media

February 26, 2010

Work today consists of utilizing social media to engage with customers through blogs, react to their comments via Twitter, and to market the company through Facebook.  As I become more of a “social media junkie,” the“Social Media: Friend or Foe?” podcast  made me think about how  social media is changing the way people work in offices and at home. 

Employees can  use their personal Facebook and Twitter accounts to  ask their friends/followers for ideas and tools they’ve used before to help them with their current work strategies. Also, workers are able to have their Twitter followers “retweet” their questions and as a result, receive links, posts, and discussion boards to help them with their projects.For example, I am planning a kids’ fashion show charitable event for C.A.S.A (Court Appointed Special Advocates) and my Facebook status was “I need fashion show “themes” & titles for a kids’ fashion show..any suggestions?! I asked on Twitter if anyone had any kids fashion theme ideas while I was in the office. I was working utilizing the Internet to create ideas and search how others planned a fashion show. Employees aren’t wasting time on Facebook, Twitter, or on various blog site on the time clocks. What they are doing now is asking their friends or followers ideas, advice, and solutions to problems that others can help them with. This is how people are working today and it’s certainly proper as long as employees are actually working and  not using the Internet for personal purposes. 

Social media is becoming the “customer feedback/suggestion box,” which is where social monitoring comes into play. Company employees  can use social monitoring sites such as  Addcitomatic, IceRocket, Samepoint, Social Mentionpostrank,along with social media monitoring tools such as  tweetgrid, Twazzup, trendistic, to discover what is being said  about their company in a real-time format. So, if there is negative feedback about a new product launched, companies can immediately respond to their customers with solutions to the problem. Even though employees may not seem like they are working or doing their job because they are using the Internet for company purposes doesn’t mean that they aren’t working effectively; it’s just another way of how work is being complete and accomplished outside of the internal company offices.

Who knew that social media and the Web2.0 would have such a major impact on the  future of working?