Posts Tagged ‘social media newsroom’

Social Media Newsrooms (ch.10)

April 21, 2010

A social media news room is a place where you can tell the media, clients, and others exactly what they want and need to know.  Social Media Newsroom (SMNR) is similar to the traditional online newsroom; it consists of having media coverage, news releases, events, and media contact information.  Social media news rooms are a plaee where these people can:

  • view all your media coverage
  • see all of your past and present news releases
  • look up your past and future events
  • read and link to all of your book reviews
  • see and link to all the social web places you are a part of (including widgets and badges you have available)
  • download multimedia material such as photos, podcasts, and vidcasts
  • view bios on each person within the company
  • Subscribe RSS feeds

Businesses that want or get alot of media coverage should have a social media newsroom.  Having a social media newsroom portrays to the media and to the prospective clients that you are making an attempt to make their jobs easier.  Also social media newsrooms have the opportunity to be optimized for search engines, RSS feeds, and social bookmarking services. Businesses who have or are thinking about having a social media newsroom have an advantage over the businesses who don’t tap into the social media because SMNR’s allow people to come across your information when using search engines.

Set Up Your Newsroom Sections

1. Media Coverage:

  • offer direct links to online sources & to PDFs of the media coverage your company has received

2. News Releases:

  • traditional Social Media News Releases links

3. Events:

  • a section or a list of events your company hosts

4. Social Media:

  • links to all the other places you are on throughout the Social Web

5. MultiMedia:  

  • hold images, audio/video clips
  • flyers/brochures
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