Posts Tagged ‘public relations’

To Big To Fail: Tiger Woods Guest Blog: Brittany Cook

April 19, 2010

Advertisements are only successful and profitable if people and the target audience react to the advertisements whether it’s a Super Bowl Ad, billboard ad, or on You Tube.   Brittany Maree’s blog   discusses how Nike uses public relations to promote Tiger’s image before the controversy we all are aware of.  Nike took a risk in creating an advertisement that causes controversy and reaction among the American public and from people globally. Because Tiger Woods is well-known around the world among sports and non sports fans for his natural golf talent and skill, Nike knew they had to capture the public’s eye using a public relations technique so that anti-Tiger Woods fans would not boycott the brand. 

Isn’t advertisements goal is to catch your eye creating a reaction from you as a consumer? This is what Nike did successfully. Nike promoted their product with their sponsor Tiger Woods in a  creative profound way. How does this advertisement influence other products Tiger Woods sponsors?

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Learning From Our Blindside: we all have one

April 4, 2010

After finally being able to watch the film “The Blindside,” (yes starring Sandra Bullock and Tim McGraw) I couldn’t help but to think about this: we all have a blindside, which is not understanding what it’s like in walking in a different person’s shoes.We are so preoccupied with our daily routines that we tend to forget or don’t want to see what is going on around us. In other words, we don’t want to visually see for ourselves others’ difficult life struggles. This theory goes back to what I’ve learned throughout my public relations practicum class  interview discussion. Our professor further explained how companies will react to how other potential interns or employees interact with other company employees.  

Why is it important to interact with other employees within the company?  The answer goes back to the saying “you don’t know what it’s like until you walk in their shoes.”  If potential employees interact with other  various departments within the company, then maybe those future employees will have a better understanding of their internal office environment creating a positive atmosphere within the company as well as being able to express appreciation and not taking the full credit of the company. For example, if a potential intern/employee is waiting to be interviewed and is rude to the secretary, the secretary will report the  inappropriate behavior  which could lead to disqualification for the job as a result.

For example, in “The Blindside,” Michael has a different lifestyle than his legal guardians.  But, throughout the film, Sandra Bullock’s character is persistent in trying to understand Michael by asking tough questions about his childhood so that she can become a better person and to connect with Michael more on a personal level as if he was her own son.   If we take the time to learn from one another and communicate on a personal level with each other, then we are creating a positive work environment and being appreciative of other employees’ hard work and creative skills. The public relations field encounters various duties and difficult responsibilities, but the most important to me is to be able to understand and communicate effectively with other people who have various backgrounds or lifestyles that may not seem normal (depends on how you define normal). 

So I leave you with this to think about: What is a bad day to you compared to those who have it worse than you?

Students’ Benefit Utilizing PROpenMic

March 21, 2010

   PROpenMic’s demographic is  public relation students, faculty, and practitioners where all can take part through various applications such as blog list, forums, upload/post videos, and add photos. Once someone becomes a member, that person can update their statuses, add music application, and invite their friends to become members. What is so unique about this site is that it allows its members to engage in various ways than just blogging or adding photos. However, I believe that this site is similar Twitter and LinkedIn in the sense that this site is a potential networking site. In other words, it isn’t a place to not be professional.

I became a PROpenMic member  (LaurenHopkins) last year for a class requirement thinking to myself “great another site I have to keep up with in addition to my class projects.”). Last summer, PROpenMic came to my rescue by having the  intern-search that lists various public relation jobs along with the job description and location. For example, I am a member of the jobsinternships which was created by Robert French (@rdfrench). The purpose of the group is to see what jobs or internships are available and to send an internship/job seek request. This group is also automatically shared via Twitter so that members are able to view it in two different sites.

In addition to all the great applications this site offers, I was able to send Robert French a personal message with questions thinking I wasn’t going to get a response. However, I was in for a surprise when Mr. French responded to me in that same day.  Just by asking him questions without hesitating, I’m able to follow him on Twitter and he follows me in return. Thus, creating network connections and just by him following me, I have other professionals like him following me as well.  This site has benefited me so much that it was hard to list just a few benefits I have experienced utilizing PROpenMic and in using social websites in general.  With that being said, I can update my status on PROpenMic which will then be automatically generated on Twitter. Thus, participating one on social networking site can lead to other numerous connections on other sites such as Twitter.

Blog Posts is about you, Blog Comments Are Not

February 5, 2010

Blogging to me is similar to communicating in a small group discussion. The group discusses one topic or issue while others listen attentively. Then, other group members voice their thoughts, ideas, and feelings on the topic giving everyone feedback on the issue.  Blogging works the same way on a bigger level of course. One person blogs about various topics hoping to receive feedback from other people, which are comments.  Every blogger has a purpose-  to put their ideas out in the “social media” world so that others can view them, bringing in traffic to their blog posts. However, even though blog posts are vital in the social media world, so is becoming part of blogging which is to comment on others.  This “rule of thumb” is similar to my other post discussing paying it forward.

Blog posts express a person’s individuality and to set them apart from every other blogger, but blog comments are not about that. Blog comments are vital and are part of the blogging world.  Every blogger need to have an open mind and comment on other peoples blogs, whether it’s on twitter discussing the issue or on the blog website. Comments allow a blogger to think outside their own box and receive feedback to help improve their blogging skills. Isn’t that what every blogger want ( to become more knowledgeable on each blog post and to receive more traffic each time?  Of course YES!! In order to do that,  a blogger has to help someone else out by putting themselves out into the blogging and social media world.

Here’s a recap of answering the question “so why should I take time to comment on other people’s blogs?”

  1. Commenting on other blog posts gives you readership to YOUR blog posts. If you comment on other blog posts, the same domino effect will happen to you.
  2. It’sabout respecting  others and not being selfish. It’s not just about you and your blog posts.  Blog comments just like blog posts expresses that you just don’t post your blog, you become an active blogger.
  3. Blog comments can give you (the blogger) ideas for other creative blog posts that people might want to read or discussed.
  4. Blog comments shows that you aren’t afraid of interacting with other people in the social media world and are able to become well-rounded in discussing various topics.

How Ethical is Social Monitoring

January 28, 2010

When I was given this topic, I didn’t know where to begin or how to formulate my thoughts.  I started thinking to myself, to answer this question in full detail, there are certain terms that must be clearly defined. For example, what is social monitoring? After researching social monitoring on various search engines such as Google and Bing, I came up with my explanation of “social monitoring.” Social monitoring is when companies/organizations are able to track various conversations, pages, blogs, videos, etc whether they are positive or negative. So, my next question is why would a company invest so much time and money (if any) into monitoring what people are saying about their company or “new product” they just launched? Think about it. For example, with the new Apple Ipad that just came out today, Apple can track their target audience and find what or how people think of their new Ipad by just using the Internet so that they can improve their company to satisfy their audience and customers.

The next definition that needs to be discussed is “ethics.” What is ethics and how can it be defined?  Throughout my college career at Georgia Southern University taking communication, sociology, and public relations classes, ethics is defined in various ways. To keep it simple, according to dictionary.com being ethical is being “in accordance with the rules or standards for right conduct or practice, esp. the standards of a profession.”  In other words, being ethical means being truthful and honest following morality principles in all aspects of life itself and is defined by what society says is ethical.

So is social monitoring ethical? I believe that social monitoring is ethical if it is done in an appropriate, proper, and honest manner.  In addition to surveys, companies can instantaneously search what Internet users are commenting about whether those comments are positive or negative. Today, most companies big and small are utilizing the Internet such as by being on Twitter, creating Facebook ads and fan pages. Thus, if companies are taking time to use social media sites to market their product or themselves, why can’t they monitor what people are saying about them on various social media sites?