Posts Tagged ‘PRCA 3030’

Social Media Newsrooms (ch.10)

April 21, 2010

A social media news room is a place where you can tell the media, clients, and others exactly what they want and need to know.  Social Media Newsroom (SMNR) is similar to the traditional online newsroom; it consists of having media coverage, news releases, events, and media contact information.  Social media news rooms are a plaee where these people can:

  • view all your media coverage
  • see all of your past and present news releases
  • look up your past and future events
  • read and link to all of your book reviews
  • see and link to all the social web places you are a part of (including widgets and badges you have available)
  • download multimedia material such as photos, podcasts, and vidcasts
  • view bios on each person within the company
  • Subscribe RSS feeds

Businesses that want or get alot of media coverage should have a social media newsroom.  Having a social media newsroom portrays to the media and to the prospective clients that you are making an attempt to make their jobs easier.  Also social media newsrooms have the opportunity to be optimized for search engines, RSS feeds, and social bookmarking services. Businesses who have or are thinking about having a social media newsroom have an advantage over the businesses who don’t tap into the social media because SMNR’s allow people to come across your information when using search engines.

Set Up Your Newsroom Sections

1. Media Coverage:

  • offer direct links to online sources & to PDFs of the media coverage your company has received

2. News Releases:

  • traditional Social Media News Releases links

3. Events:

  • a section or a list of events your company hosts

4. Social Media:

  • links to all the other places you are on throughout the Social Web

5. MultiMedia:  

  • hold images, audio/video clips
  • flyers/brochures

Media Communities (ch.8)

April 21, 2010

 “Media communities are social sites where you can save, share and comment on multimedia items,” Survival Guide to Social Media and Web 2.0 Optimization.   Image and video sharing are tools that companies are utilizing to increase their social media visibility. However there are strategies into uploading images and videos.

Image Sharing Strategy

                1. Gather images that you can upload right away including logos, book covers, and event photos.

      2.  Prepare a key term list to use for tags for each image:

              – company name

               –  author name

                 – home city

       3.  Prepare these when you want to upload an image:

               – a short title that uses at least two key terms

              –  a description that uses several key terms

 

Uploading/Optimizing Videos Strategy    

       1.  Prepare a list of key terms and use them as tags and in the body of a video’s title and description

        2.  Add a date and a Google map to the video location

       3.  Determine the organization of your account:

          – Create titles, descriptions, and key terms to use as tags for each playlist

         –  Browse YouTube videos to add to your playlist

        –  Decide which playlists to create in your account by person’s name, company, authors, book titles, and products

        –  Create galleries on your Website or blog using the embed code from your playlists.

   People are connecting with one another not only just through participating in the social media web 2.0, but also through image and video sharing.  It’s important to know how to connect to your target audience or other people that share the same interest as you in unique styles rather than just being on social media sites. In other words, bring something to the table that will help you stand out. 

To Big To Fail: Tiger Woods Guest Blog: Brittany Cook

April 19, 2010

Advertisements are only successful and profitable if people and the target audience react to the advertisements whether it’s a Super Bowl Ad, billboard ad, or on You Tube.   Brittany Maree’s blog   discusses how Nike uses public relations to promote Tiger’s image before the controversy we all are aware of.  Nike took a risk in creating an advertisement that causes controversy and reaction among the American public and from people globally. Because Tiger Woods is well-known around the world among sports and non sports fans for his natural golf talent and skill, Nike knew they had to capture the public’s eye using a public relations technique so that anti-Tiger Woods fans would not boycott the brand. 

Isn’t advertisements goal is to catch your eye creating a reaction from you as a consumer? This is what Nike did successfully. Nike promoted their product with their sponsor Tiger Woods in a  creative profound way. How does this advertisement influence other products Tiger Woods sponsors?

Passing Employer’s “Background Check”

April 13, 2010

 My mom e-mailed me this article: Employers monitor your social networking profile.  More and more companies are spying on their employees as how much time they spend in the social web whether it’s on Facebook or Twitter. Companies are also watching carefully the content on their employees’ profile.   This is reality, especially for students and job seekers.

 Just like a portfolio or an interview,  a person’s character says it all.  Even though an employee might be outstanding in their career, they have to be careful on how they conduct themselves outside the professional world.  For example, I am aware of what I say on Facebook , what I post, and what images are on my profile. It doesn’t make much sense for me to prepare a professional portfolio, resume, and go to various conferences to further my public relations career if my social profile content isn’t professional or appropriate to share with potential employers.

Outside of work, student organizations, and class, you still represent those organizations. What you say and post on your Facebook Profile or Twitter represents those groups as well.  Companies today are realizing that.  As a result, companies are taking matters into their own hands by spying on their employees using a new software called Social Sentry.  Social Sentry is a software that can track a person’s social web use only on Facebook and Twitter, but will also track use on LinkedIn, YouTube, and MySpace in the future.

How does this pertain to me is what you’re asking right? Well it pertains to you in so many ways.  One way is the time a person spends on Facebook by updating their status throughout the day making it seem like they do not have anything else to do besides “play” on Facebook. As a result, it doesn’t look good on the employer’s side. Here are a few questions to ask yourself to make your profile more appropriate:

  • if you have to question a photo, don’t upload it or tag yourself
  • What groups are you associated with on Facebook? Will your mom be proud of these groups?
  • What type of language is on your profile?
  • if you were asked in an interview to log into your Facebook, would you be ashamed?

You never know who’s checking your profile or using Google to search for you. Companies aren’t just using the traditional background checks. They are using the social web to their advantage to conduct their background checks as well: Will you pass the background check? If not, companies may dismiss or fire employees due to their social web profile content and behavior.

Social Bookmarking and Networking Strategies (ch.6 & 7)

April 13, 2010

 Social networking is a way to “build a strong foundation in the Social Web, not about how many thousands of friends or followers you can gather. Rather, it is about improving your reach to the people you are actually in your target market,” (A Survival Guide to Social Media & Web 2.0 Optimization).

LinkedIn is a “great tool for people wanting to connect with other professionals, or for those seeking professional positions.  It is also ideal for consultants and service firms seeking clients,” (A Survival Guide to Social Media & Web 2.0 Optimization). 

Twitter is a micro blogging platform that answers “what are you doing?” in 160 characters or less. Also, businesses using Twitter also can link their site on Twitter since other social sites have similar features that Twitter offers. 

Once a business has chosen social sites they wish to be a part of, it is also important to be able to know how to social bookmark, what it is, what sites are social bookmarking sites, and how it works.

“Social bookmarking is a way for you to save your favorite blogs into one web space and tagged them with specific terms so you could easily search and find them later,” (A Survival Guide to Social Media & Web 2.0 Optimization).

One of the top social bookmarking site is Delicious.  You can bookmark a site by clicking on “post to Delicious” and enter tags along with notes to the site you want to bookmark,”(A Survival Guide to Social Media & Web 2.0 Optimization). With every social web tool, there is a strategy in utilizing social bookmarking.

Keep in mind what social web is all about: interacting, sharing, and collaboration. It’s not about self-promotion. In other words, choose a couple of social bookmarking sites first such as Technorati and StumbleUpon.  When you use these sites, you can bookmark your blogs, your company’s or business site, as long as you bookmark with others who share the same interest as you. 

After doing all of this and social networking and bookmarking, how do you know if your company or company’s site is successful and not getting left in the Social Web world?  Well, there are sites such as Digg that use crowd-sourcing. Crowd-sourcing  is a site that allows users to determine what news stories, blogs, or websites are popular (A Survival Guide to Social Media & Web 2.0 Optimization). 

Digg encourages its users to “digg” stories they like, and as a result, determines if that story is popular or not through a voting or a rating system.  Once users “digg” stories that appealed to them, then the site will “dugg” up stories or blog posts closer to the front page of the site.  In other words, the more users “digg” social web content (blogs, news stories), the closer the content will move up to  the front page of Digg, (A Survival Guide to Social Media & Web 2.0 Optimization). 

So there my friends is why  and how business can decide how popular their online social web presence is along with their social web content.

Building a WordPress Powered Website (Ch.4)

April 12, 2010

CMS is “an application that’s used to create, edit, manage, and publish content in an organized way” ( A Survival Guide to Social Media and Web 2.0 Optimization).  Some CMS applications that WordPress offers are sidebars, sidebar widgets, and plug-ins.

Before installing applications, a person should plan their site. In other words, it is helpful if a blogger makes a list of what they want to have on their site.  Bloggers can search WordPress for available plugins giving them ideas of what to add to their blog site. Here’s a list of what most entrepreneurs, small businesses, authors, and publishers are looking for:

  • image galleries
  • Amazon widgets
  • streaming video
  • podcasts/videocasts
  • RSS feeds
  • social media newsrooms

Plugins “are what give WordPress tremendous power and flexibility” (A Survival Guide to Social Media and Web 2.0 Optimization).  For example, if you’re looking for a plugin for a photo gallery, search WordPress for available photo gallery and decide what plugin meets your standards for your blog site. It is easy as that! Some plugins a blogger should start with are:

  • Askimet: (I use this) the purpose of this plug-in is to delete spam and works as a spam filter for blog comments
  • WordPress Stats: Tracks your blog statistics, your top posts and pages
  • All in one SEO pack: this optimizes your site for a search engine.

To see examples of WordPress powered websites, see websites such as:

  1. Social Media Power
  2. WordPress SEO Pack

Optimizing your blog (ch.3)

April 12, 2010

It wasn’t until I subscribed and have an RSS feed to Paull Young’s blog did I understand what an RSS feed is and how it works.  RSS (Real Simple Syndication) “is a way of sharing information across the Internet, according to A Survival Guide to Social Media and Web 2.0 Optimization text. An RSS Feed is similar to a newspaper delivered at your doorstep. The content that a visitor subscribes to allows visitors to have the feeds in one place on the Internet than going to each site. Here are some ways that an RSS Feed works:

  • the “feed” is available for subscription to visitors
  • the subscriber can read each story without having to go to the original site

One RSS feed is a blog.  For example, I subscribed to Paull Young’s blog and the feed is on my yahoo page and I am able to read his blog on my yahoo page.  It is very  easy to use and can’t believe an RSS feed is this simple to use.  With RSS Feeds becoming a popular social media tool, it is important for bloggers especially but for any social media user to have effective, creative, and simple titles, descriptions, categories, and links.

“Your item descriptions may be the only thing a potential reader sees before they make a decision to read the full story,” (A Survival Guide to Social Media and Web 2.0 Optimization).  Categories, links, titles, and descriptions have to have a “hook” your reader in a proper way while still describing the story. 

Blogs however, “is a tool for posting information chronologically and allowing others to comment” (A Survival Guide to Social Media and Web 2.0 Optimization).  Before a blogger begins blogging, it is vital for bloggers to know their audience.  Once  a blogger knows his or her audience, then he or she can decide what their purpose of the blog is. For example, my blog site discusses social media and how public relations is transforming an adapting to social media web 2.0. therefore, my blog site’s purpose is to share my knowledge based on what I’ve learned throughout my public relations college career with other colleagues, professors, and professionals. 

Blogs consist of interactivity, sharing, and collaboration, which are three general areas of A Survival Guide to Social Media and Web 2.0 Optimization.  Throughout the social web, users are sharing information freely which pertains to sharing. Even though users share information freely, the information is only effective if other users interact by giving feedback and post blog comments. Futhermore, this is when collaboration takes place. Twitter for example, gives Twitter users an opportunity to collaborate in sharing information creating and generating other ideas for blog posts.

There are tools provided by WordPress that can help your site become more visible. One tool is called excerpts.  When I was reading about excerpts, I could only think of an excerpt of a paper or a novel.  I just began using excerpts this past week.  “Excerpts are used to summarize your post, and to use as a good “hook” to get readers interested in your entire post when they stumble upon it in a blog directory,” (A Survival Guide to Social Media and Web 2.0 Optimization).

Other blog tools are :

  1. Tags: used to help organize and group blog posts and are used by RSS feed and blog directories as key terms, so you want to use tags wisely
  2. Categories: is a way to organize blog posts by topic. Readers are able to click on a category and see all the posts related to that one category
  3. Trackbacks: method of notification between websites.  “They are a way for you to comment on someone else’s blog from your own site, and have your entry show up on their site as a comment or as a notification on their WordPress dashboard. In order to use this, cite the blog you are commenting on and send a “trackback” to the blog you are citing. Then, your post will show up as a comment on the “trackboard” blog post,”  (A Survival Guide to Social Media and Web 2.0 Optimization).

The new resume today: Social Media Resumes

April 12, 2010

According to the dictionary, a resumé is “a brief written account of personal, educational, and professional qualifications and experience, as that prepared by an applicant for a job.”  Today, especially with the hardships of today’s economic times, it is important for a person to have different resumes and formats of resumes.  So how can a person be creative but also have a simple resume with key words in their resumé? Companies today are asking for resumes to be submitted via online either on the company’s website or e-mailed to the company address, which is why social media resumes are being popular due to  the social media web 2.0.

Social media is defined in different ways, which I’ve discussed in earlier posts. The goal of having a social media resume is so that potential employers are able to have an easy access to your resumé.  Having a resumé online via social media, the resumé is permanently online, giving other people a chance to view  your resumé.  In other words, a social media resume allows a person to embed a video resume, blogs, articles they have written, networks they are a member of, and other social media assignments a person has accomplished successfully. 

Websites including Weebly allow users to create their own themes, design, and content. I began my social media resume using Weebly because it is easy to use even though it took me about three to four hours to complete my site.  Social media resume is beneficial to students because it is another social media tool that allows students to embed their social media skills into their resumé such as podcasting, video casting, and blogs.

Some social media tools that we have to embed into our social media resume are podcasts, slide share presentations, blog posts, and most of all, the resumé gives students an opportunity to explain how they are keeping current on the social trends.

For our assignment in Social Media & Public Relations online, we are to create a social media resume  including presentations we have on slideshare, podcasts, any publications for a client we have created, and other portfolio materials online.  I really like this assignment because to other social media users, it shows that future public relation practitioners aren’t afraid of new technology and the ability to adapt to change concerning  technology. Companies do look for a characteristic or skill that stands out among other potential employers. Thus, having this assignment does make students stand out and learn new social media skills that we need to have when working with companies in the future. 

what do you think a social media resume consists of?

Shift Happens: Viral Videos

April 11, 2010

“Just what is it that makes a simple little video like “David After Dentist” become a Viral Video? Also, share links to (or embed) at least two of your favorite videos that went viral.”

People learn in different ways. Some people have to visually see the information to retrieve information while others can only hear it once while the other people only have to read the information to comprehend the information. Thus, is why we as public relation practitioners have to  be able to create podcasts, embed our podcasts and videos in our blog posts. 

Social media is dependent upon people communicating and participating throughout various social media websites. The most exciting part about social media is that people are able to communicate through blogs, Twitter, and other sites. One of the social mediums that is forgotten that people can communicate through is viral videos. 

YouTube allows their viewers to search videos by most popular and by categories in addition to searching trending topics. Videos similar to blogs, have to gain a mass audience in order for it to gain popularity.  Anyone can post a video on YouTube, but only a few videos go viral or in other words, become popular and gain a mass audience.  Like a movie, videos have to be unique, creative, and in a sense, have a good sense of humor. Watch  Evolution of dance, for example:

Evolution of dance has more than 138 million views. Jud Laipply, a comedian is discussed on Time.com.  He became popular because he captures his audience through his personality by imitating various dance moves from Vanilla Ice to the chicken dance to different “Grease” dance moves.  This video made the top 50 best YouTube video list. 

However, on a serious note, I have watched this video in different classes. This Did You Know? video and ,  has inspired me to think more deeply on an intellectual level about technology, intelligence, and other ethnic diversities.  Compare these two videos:

with

What amazes me is that the Evolution of dance video has more views than the  Did You Know? video. Why is that? Why is it that I’ve only seen the Did You Know?only in two classes and has less views than the Evolution of dance? Both videos have a point.  Why do you think Evolution of Dance is more viral than Did You Know? 

 This post is dedicated to all of my professors, colleagues, and Twitter followers who have helped me throughout my public relations career including @Mgroover, @Barbaranixon, @rdfrench, @paullyoung, @chrisbrogan, @kmatthews, @missrogue (The Whuffie Factor author), @GingerCM, among many others and to the creators of Twitter. If it wasn’t for you, I wouldn’t know what a podcast, wiki, or a blog is.

Social Media Tools Summary

April 11, 2010

From conducting a social media monitoring report to creating a social media resume to creating a podcast, I have learned more about different social media tools than being an active participant throughout the social media world. First I will discuss the lessons I’ve learned in conducting a social media monitoring report to an explanation of the benefits of having a social media resume to how important it is to know how to create a podcast.

For our Social Media & Public Relations Online class, we were required to conduct a social media monitoring report. I had many thoughts running through my head such as how am I going to do this, what is a social media monitoring report, and of course why do we have to do this.  We had the option to pick a Fortune 500 company, which I chose Verizon and Att&T. The goal of this assignment was to understand how people and consumers are talking about organizations and companies and how they were talking about the organizations or companies.  As I was completing this assignment, I used various social media tools and advice including Addcitomatic, IceRocket, Samepoint, Social Mention,  tweetgrid, Twazzup, along with Google Alerts and Twitter Search.  I got these social media sources from Professor Kaye D. Sweetser, PHD, APR.  To my surprise, I got an A on this assignment because I took the time to become familiar with all these social media tools and what each one had to offer.  Having to a social media monitoring report shows that I’m not afraid of new assignments or technology and it is a project that can be in my portfolio.  I wasn’t aware of how many social media tools there are even though I’m a social media junkie.

My class is required to have a social media resume, which I already have.  I created my social media resume using Weebly.  It took me about three to four hours to complete last summer.  Like any other resume, it can be improved and has work that needs to be done to my resumé. But, when I show or discuss my resumé online, it impresses other potential employees because I took the time to stand out and not just have a traditional hard copy resume, but I have an online resume as well. Today, most companies or organizations only take resumes via e-mail or through their website submissions. Therefore, it is vital for today’s job hunters to be comfortable using the Internet to market themselves by creating a resumé online.  I wasn’t told at the time that I needed to have an online resume. Instead,  I took it upon myself to use my knowledge and skills to create my page using  Weebly.  To be creative and determined and to use my knowledge my professors have provided me with, it is only in my best interest to do something without being told to better myself professionally and to further my student career.

Not only is it important to be able to be knowledgable of what a social media monitoring report is to creating a social media resume, it is also essential in understanding how to create a podcast along with posting it to blogs.  At first, I thought there’s nothing to creating a podcast. It’s just recording yourself, but in reality it’s not.  There are a lot of strategies into creating a podcast.  Similar to writing a paper, a podcast also has to have an introduction, some main points, and conclusion. In a podcast, you as the author have to tell your listeners when the next podcast will be published, where it is located, and how your readers can post comments about the podcast topic.  The benefits of a podcast are that listeners can subscribe via RSS feeds, and be able to listen to the podcast through their cell phones, Iphones, Ipods, and through blog posts.  Thus, podcasts give listeners and understanding of who you are, and gives you the author an opportunity to relate to your listeners. Futhermore, podcasts are a tool in which can enhance a person’s visibility within the social media world.