Posts Tagged ‘PR’

To Big To Fail: Tiger Woods Guest Blog: Brittany Cook

April 19, 2010

Advertisements are only successful and profitable if people and the target audience react to the advertisements whether it’s a Super Bowl Ad, billboard ad, or on You Tube.   Brittany Maree’s blog   discusses how Nike uses public relations to promote Tiger’s image before the controversy we all are aware of.  Nike took a risk in creating an advertisement that causes controversy and reaction among the American public and from people globally. Because Tiger Woods is well-known around the world among sports and non sports fans for his natural golf talent and skill, Nike knew they had to capture the public’s eye using a public relations technique so that anti-Tiger Woods fans would not boycott the brand. 

Isn’t advertisements goal is to catch your eye creating a reaction from you as a consumer? This is what Nike did successfully. Nike promoted their product with their sponsor Tiger Woods in a  creative profound way. How does this advertisement influence other products Tiger Woods sponsors?

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Passing Employer’s “Background Check”

April 13, 2010

 My mom e-mailed me this article: Employers monitor your social networking profile.  More and more companies are spying on their employees as how much time they spend in the social web whether it’s on Facebook or Twitter. Companies are also watching carefully the content on their employees’ profile.   This is reality, especially for students and job seekers.

 Just like a portfolio or an interview,  a person’s character says it all.  Even though an employee might be outstanding in their career, they have to be careful on how they conduct themselves outside the professional world.  For example, I am aware of what I say on Facebook , what I post, and what images are on my profile. It doesn’t make much sense for me to prepare a professional portfolio, resume, and go to various conferences to further my public relations career if my social profile content isn’t professional or appropriate to share with potential employers.

Outside of work, student organizations, and class, you still represent those organizations. What you say and post on your Facebook Profile or Twitter represents those groups as well.  Companies today are realizing that.  As a result, companies are taking matters into their own hands by spying on their employees using a new software called Social Sentry.  Social Sentry is a software that can track a person’s social web use only on Facebook and Twitter, but will also track use on LinkedIn, YouTube, and MySpace in the future.

How does this pertain to me is what you’re asking right? Well it pertains to you in so many ways.  One way is the time a person spends on Facebook by updating their status throughout the day making it seem like they do not have anything else to do besides “play” on Facebook. As a result, it doesn’t look good on the employer’s side. Here are a few questions to ask yourself to make your profile more appropriate:

  • if you have to question a photo, don’t upload it or tag yourself
  • What groups are you associated with on Facebook? Will your mom be proud of these groups?
  • What type of language is on your profile?
  • if you were asked in an interview to log into your Facebook, would you be ashamed?

You never know who’s checking your profile or using Google to search for you. Companies aren’t just using the traditional background checks. They are using the social web to their advantage to conduct their background checks as well: Will you pass the background check? If not, companies may dismiss or fire employees due to their social web profile content and behavior.

Social Bookmarking and Networking Strategies (ch.6 & 7)

April 13, 2010

 Social networking is a way to “build a strong foundation in the Social Web, not about how many thousands of friends or followers you can gather. Rather, it is about improving your reach to the people you are actually in your target market,” (A Survival Guide to Social Media & Web 2.0 Optimization).

LinkedIn is a “great tool for people wanting to connect with other professionals, or for those seeking professional positions.  It is also ideal for consultants and service firms seeking clients,” (A Survival Guide to Social Media & Web 2.0 Optimization). 

Twitter is a micro blogging platform that answers “what are you doing?” in 160 characters or less. Also, businesses using Twitter also can link their site on Twitter since other social sites have similar features that Twitter offers. 

Once a business has chosen social sites they wish to be a part of, it is also important to be able to know how to social bookmark, what it is, what sites are social bookmarking sites, and how it works.

“Social bookmarking is a way for you to save your favorite blogs into one web space and tagged them with specific terms so you could easily search and find them later,” (A Survival Guide to Social Media & Web 2.0 Optimization).

One of the top social bookmarking site is Delicious.  You can bookmark a site by clicking on “post to Delicious” and enter tags along with notes to the site you want to bookmark,”(A Survival Guide to Social Media & Web 2.0 Optimization). With every social web tool, there is a strategy in utilizing social bookmarking.

Keep in mind what social web is all about: interacting, sharing, and collaboration. It’s not about self-promotion. In other words, choose a couple of social bookmarking sites first such as Technorati and StumbleUpon.  When you use these sites, you can bookmark your blogs, your company’s or business site, as long as you bookmark with others who share the same interest as you. 

After doing all of this and social networking and bookmarking, how do you know if your company or company’s site is successful and not getting left in the Social Web world?  Well, there are sites such as Digg that use crowd-sourcing. Crowd-sourcing  is a site that allows users to determine what news stories, blogs, or websites are popular (A Survival Guide to Social Media & Web 2.0 Optimization). 

Digg encourages its users to “digg” stories they like, and as a result, determines if that story is popular or not through a voting or a rating system.  Once users “digg” stories that appealed to them, then the site will “dugg” up stories or blog posts closer to the front page of the site.  In other words, the more users “digg” social web content (blogs, news stories), the closer the content will move up to  the front page of Digg, (A Survival Guide to Social Media & Web 2.0 Optimization). 

So there my friends is why  and how business can decide how popular their online social web presence is along with their social web content.

Building a WordPress Powered Website (Ch.4)

April 12, 2010

CMS is “an application that’s used to create, edit, manage, and publish content in an organized way” ( A Survival Guide to Social Media and Web 2.0 Optimization).  Some CMS applications that WordPress offers are sidebars, sidebar widgets, and plug-ins.

Before installing applications, a person should plan their site. In other words, it is helpful if a blogger makes a list of what they want to have on their site.  Bloggers can search WordPress for available plugins giving them ideas of what to add to their blog site. Here’s a list of what most entrepreneurs, small businesses, authors, and publishers are looking for:

  • image galleries
  • Amazon widgets
  • streaming video
  • podcasts/videocasts
  • RSS feeds
  • social media newsrooms

Plugins “are what give WordPress tremendous power and flexibility” (A Survival Guide to Social Media and Web 2.0 Optimization).  For example, if you’re looking for a plugin for a photo gallery, search WordPress for available photo gallery and decide what plugin meets your standards for your blog site. It is easy as that! Some plugins a blogger should start with are:

  • Askimet: (I use this) the purpose of this plug-in is to delete spam and works as a spam filter for blog comments
  • WordPress Stats: Tracks your blog statistics, your top posts and pages
  • All in one SEO pack: this optimizes your site for a search engine.

To see examples of WordPress powered websites, see websites such as:

  1. Social Media Power
  2. WordPress SEO Pack

The new resume today: Social Media Resumes

April 12, 2010

According to the dictionary, a resumé is “a brief written account of personal, educational, and professional qualifications and experience, as that prepared by an applicant for a job.”  Today, especially with the hardships of today’s economic times, it is important for a person to have different resumes and formats of resumes.  So how can a person be creative but also have a simple resume with key words in their resumé? Companies today are asking for resumes to be submitted via online either on the company’s website or e-mailed to the company address, which is why social media resumes are being popular due to  the social media web 2.0.

Social media is defined in different ways, which I’ve discussed in earlier posts. The goal of having a social media resume is so that potential employers are able to have an easy access to your resumé.  Having a resumé online via social media, the resumé is permanently online, giving other people a chance to view  your resumé.  In other words, a social media resume allows a person to embed a video resume, blogs, articles they have written, networks they are a member of, and other social media assignments a person has accomplished successfully. 

Websites including Weebly allow users to create their own themes, design, and content. I began my social media resume using Weebly because it is easy to use even though it took me about three to four hours to complete my site.  Social media resume is beneficial to students because it is another social media tool that allows students to embed their social media skills into their resumé such as podcasting, video casting, and blogs.

Some social media tools that we have to embed into our social media resume are podcasts, slide share presentations, blog posts, and most of all, the resumé gives students an opportunity to explain how they are keeping current on the social trends.

For our assignment in Social Media & Public Relations online, we are to create a social media resume  including presentations we have on slideshare, podcasts, any publications for a client we have created, and other portfolio materials online.  I really like this assignment because to other social media users, it shows that future public relation practitioners aren’t afraid of new technology and the ability to adapt to change concerning  technology. Companies do look for a characteristic or skill that stands out among other potential employers. Thus, having this assignment does make students stand out and learn new social media skills that we need to have when working with companies in the future. 

what do you think a social media resume consists of?

Shift Happens: Viral Videos

April 11, 2010

“Just what is it that makes a simple little video like “David After Dentist” become a Viral Video? Also, share links to (or embed) at least two of your favorite videos that went viral.”

People learn in different ways. Some people have to visually see the information to retrieve information while others can only hear it once while the other people only have to read the information to comprehend the information. Thus, is why we as public relation practitioners have to  be able to create podcasts, embed our podcasts and videos in our blog posts. 

Social media is dependent upon people communicating and participating throughout various social media websites. The most exciting part about social media is that people are able to communicate through blogs, Twitter, and other sites. One of the social mediums that is forgotten that people can communicate through is viral videos. 

YouTube allows their viewers to search videos by most popular and by categories in addition to searching trending topics. Videos similar to blogs, have to gain a mass audience in order for it to gain popularity.  Anyone can post a video on YouTube, but only a few videos go viral or in other words, become popular and gain a mass audience.  Like a movie, videos have to be unique, creative, and in a sense, have a good sense of humor. Watch  Evolution of dance, for example:

Evolution of dance has more than 138 million views. Jud Laipply, a comedian is discussed on Time.com.  He became popular because he captures his audience through his personality by imitating various dance moves from Vanilla Ice to the chicken dance to different “Grease” dance moves.  This video made the top 50 best YouTube video list. 

However, on a serious note, I have watched this video in different classes. This Did You Know? video and ,  has inspired me to think more deeply on an intellectual level about technology, intelligence, and other ethnic diversities.  Compare these two videos:

with

What amazes me is that the Evolution of dance video has more views than the  Did You Know? video. Why is that? Why is it that I’ve only seen the Did You Know?only in two classes and has less views than the Evolution of dance? Both videos have a point.  Why do you think Evolution of Dance is more viral than Did You Know? 

 This post is dedicated to all of my professors, colleagues, and Twitter followers who have helped me throughout my public relations career including @Mgroover, @Barbaranixon, @rdfrench, @paullyoung, @chrisbrogan, @kmatthews, @missrogue (The Whuffie Factor author), @GingerCM, among many others and to the creators of Twitter. If it wasn’t for you, I wouldn’t know what a podcast, wiki, or a blog is.

Lessons social media websites have taught me

April 11, 2010

I’m an active LinkedIn user, Twitter user, along with other websites before I enrolled in Social Media & Public Relations online class with Nixon.  What I didn’t understand was the power of a background on twitter, twitter usernames, and what information is on certain social media websites can be extremely powerful.  For example, I chose my username Leh1185 from my e-mail account because I was not comfortable using my first and last name on all these websites. In a way, it is my trademark name since my username is used throughout all the websites I am on.  Of course, some people might disagree or criticize my username, but it works for me and makes me stand out throughout social media. LinkedIn is similar to having a resumé online. I didn’t understand why we had to get a LinkedIn account until I began to use it to my advantage.  For example,  I was in the hotel business room lobby finishing up some schoolwork which is when I met the vice president of Ameristeels in Florida while I was out-of-town for my sister’s soccer game. The first question he asked me was do you have a LinkedIn account? Of course I said yes, which was then I thanked my professor for requiring us to have a LinkedIn account.

Another lesson I’ve learned utilizing and being active in the “social media world” is that you have to understand why you’re using various social media tools and websites, what the purpose is, and how you can relate to people who follow you or read your blogs. In other words, not just having followers for “follower statistics for bragging rights,” you have to understand why do you follow those users and know their professional background.  I use Twitter to ask other professionals, professors, and fellow colleague  questions about various topics from resume tips to assignment questions, to general questions such as should you have a ring back on your cell phone when you are job searching or job hunting? .  LinkedIn however, is beneficial to me because it allows me to have various widgets and applications which my friends or connections can look at along with my resumé.”  One application I have on Linked In is amazon reading book list so that my connections can see how I am staying up to date and current within social media trends. PROpenMic was the first website I used in researching for internships.  It allowed me to discover what general public relation agencies and companies are looking for in potential interns, who’s hiring, and what skills I need to have or improve to market myself for that particular internship or job.

Blogging has been a challenge for me due to my writing since it is a weakness of mine. I didn’t know how to blog, what to blog about, and not knowing what to put into a blog. But, since blogging is a requirement for my Social Media & Public Relations class, I became better at blogging. I am coming to understand that blogging does improve writing skills along with understanding that blogging can consist of videos, various media tools, and widgets. Blogging gives me an opportunity to express myself through my unique writing and to discuss what I’ve learned throughout my college career.  I am now able to link my blog post to my Twitter, LinkedIn, and Weebly account so that others can see my personality and challenges that have helped me grow and become more professional and not just being portrayed as a “college student.

Below is a summary of what I’ve learned:

  • Usernames and backgrounds can impact your professional background
  • Understand your followers, who they are, and what their professional background consists of
  • Blogging is an opportunity for anyone to express themselves and improving their writing skills
  • Blogging allows anyone to discuss their topics using various media tools such as videos and widgets
  • Being active on different social media websites has increased my professional skills, confidence, and to show others that I’m not afraid of new social media or technology tools.

Implementing Social Media Tools without knowing it

April 7, 2010

 It is difficult to get lost and be invisible within the Social Media Web.2.0 era, but there are helpful and free (yes free) social tools that are helpful to publishers and companies to become visible within social media. The tools  I will be discussing are widgets and badges.  I was unaware that I was using widgets and badges without knowing what these tools are provided by WordPress.  What is a Widget? According to A Survival Guide to Social Media and Web 2.0 Optimization, widgets are used to add interactive features to blogs or websites  that can be customized.  For example, I use sidebar widgets such as  my calendar posts, search box, archives, tags, categories, and blog subscriptions provided by WordPress.  I was not aware of how many widgets  that have  specific functions.  Widgets are interactive because they can be customized, help visitors find your site through the social web, and suggest other related content your readers would be interested in. Some of these widgets are Digg, Delicious, and Lijit. I have not heard of Lijit until the required text A Survival Guide to Social Media and Web 2.0 OptimizationLijit is a widget that operates similar to a search engine for the readers. The catch is that you are able to decide what will be included in the search engine.  One among many benefits in using  Lijit is that it allows readers to search all over the social web for your content.  Widgets are a valuable marketing tool  if they are popular and can be used in different ways.  Widgets are different from badges, which will be further discussed below.

A badge “is an icon or logo that has a link back to its source, which serves as a way of  displaying one’s membership or presence in a community on the Social Web,” according to  A Survival Guide to Social Media and Web 2.0 Optimization.  I really thought a badge was more difficult to explain than that, but it’s that simple.  For example, if you’re a PROpenMic member, you have a badge so that other users are able to see that you are a member and can connect with you.  So what’s the difference between widgets and badges is what you’re asking yourself. Badges are logos that can be used as widgets and both social media tools have the same purpose, which is to provide additional interactive features for your readers (blogs) or for your customers on the company website.

Learning From Our Blindside: we all have one

April 4, 2010

After finally being able to watch the film “The Blindside,” (yes starring Sandra Bullock and Tim McGraw) I couldn’t help but to think about this: we all have a blindside, which is not understanding what it’s like in walking in a different person’s shoes.We are so preoccupied with our daily routines that we tend to forget or don’t want to see what is going on around us. In other words, we don’t want to visually see for ourselves others’ difficult life struggles. This theory goes back to what I’ve learned throughout my public relations practicum class  interview discussion. Our professor further explained how companies will react to how other potential interns or employees interact with other company employees.  

Why is it important to interact with other employees within the company?  The answer goes back to the saying “you don’t know what it’s like until you walk in their shoes.”  If potential employees interact with other  various departments within the company, then maybe those future employees will have a better understanding of their internal office environment creating a positive atmosphere within the company as well as being able to express appreciation and not taking the full credit of the company. For example, if a potential intern/employee is waiting to be interviewed and is rude to the secretary, the secretary will report the  inappropriate behavior  which could lead to disqualification for the job as a result.

For example, in “The Blindside,” Michael has a different lifestyle than his legal guardians.  But, throughout the film, Sandra Bullock’s character is persistent in trying to understand Michael by asking tough questions about his childhood so that she can become a better person and to connect with Michael more on a personal level as if he was her own son.   If we take the time to learn from one another and communicate on a personal level with each other, then we are creating a positive work environment and being appreciative of other employees’ hard work and creative skills. The public relations field encounters various duties and difficult responsibilities, but the most important to me is to be able to understand and communicate effectively with other people who have various backgrounds or lifestyles that may not seem normal (depends on how you define normal). 

So I leave you with this to think about: What is a bad day to you compared to those who have it worse than you?

Students’ Benefit Utilizing PROpenMic

March 21, 2010

   PROpenMic’s demographic is  public relation students, faculty, and practitioners where all can take part through various applications such as blog list, forums, upload/post videos, and add photos. Once someone becomes a member, that person can update their statuses, add music application, and invite their friends to become members. What is so unique about this site is that it allows its members to engage in various ways than just blogging or adding photos. However, I believe that this site is similar Twitter and LinkedIn in the sense that this site is a potential networking site. In other words, it isn’t a place to not be professional.

I became a PROpenMic member  (LaurenHopkins) last year for a class requirement thinking to myself “great another site I have to keep up with in addition to my class projects.”). Last summer, PROpenMic came to my rescue by having the  intern-search that lists various public relation jobs along with the job description and location. For example, I am a member of the jobsinternships which was created by Robert French (@rdfrench). The purpose of the group is to see what jobs or internships are available and to send an internship/job seek request. This group is also automatically shared via Twitter so that members are able to view it in two different sites.

In addition to all the great applications this site offers, I was able to send Robert French a personal message with questions thinking I wasn’t going to get a response. However, I was in for a surprise when Mr. French responded to me in that same day.  Just by asking him questions without hesitating, I’m able to follow him on Twitter and he follows me in return. Thus, creating network connections and just by him following me, I have other professionals like him following me as well.  This site has benefited me so much that it was hard to list just a few benefits I have experienced utilizing PROpenMic and in using social websites in general.  With that being said, I can update my status on PROpenMic which will then be automatically generated on Twitter. Thus, participating one on social networking site can lead to other numerous connections on other sites such as Twitter.