Posts Tagged ‘podcasts’

Social Media Tools Summary

April 11, 2010

From conducting a social media monitoring report to creating a social media resume to creating a podcast, I have learned more about different social media tools than being an active participant throughout the social media world. First I will discuss the lessons I’ve learned in conducting a social media monitoring report to an explanation of the benefits of having a social media resume to how important it is to know how to create a podcast.

For our Social Media & Public Relations Online class, we were required to conduct a social media monitoring report. I had many thoughts running through my head such as how am I going to do this, what is a social media monitoring report, and of course why do we have to do this.  We had the option to pick a Fortune 500 company, which I chose Verizon and Att&T. The goal of this assignment was to understand how people and consumers are talking about organizations and companies and how they were talking about the organizations or companies.  As I was completing this assignment, I used various social media tools and advice including Addcitomatic, IceRocket, Samepoint, Social Mention,  tweetgrid, Twazzup, along with Google Alerts and Twitter Search.  I got these social media sources from Professor Kaye D. Sweetser, PHD, APR.  To my surprise, I got an A on this assignment because I took the time to become familiar with all these social media tools and what each one had to offer.  Having to a social media monitoring report shows that I’m not afraid of new assignments or technology and it is a project that can be in my portfolio.  I wasn’t aware of how many social media tools there are even though I’m a social media junkie.

My class is required to have a social media resume, which I already have.  I created my social media resume using Weebly.  It took me about three to four hours to complete last summer.  Like any other resume, it can be improved and has work that needs to be done to my resumé. But, when I show or discuss my resumé online, it impresses other potential employees because I took the time to stand out and not just have a traditional hard copy resume, but I have an online resume as well. Today, most companies or organizations only take resumes via e-mail or through their website submissions. Therefore, it is vital for today’s job hunters to be comfortable using the Internet to market themselves by creating a resumé online.  I wasn’t told at the time that I needed to have an online resume. Instead,  I took it upon myself to use my knowledge and skills to create my page using  Weebly.  To be creative and determined and to use my knowledge my professors have provided me with, it is only in my best interest to do something without being told to better myself professionally and to further my student career.

Not only is it important to be able to be knowledgable of what a social media monitoring report is to creating a social media resume, it is also essential in understanding how to create a podcast along with posting it to blogs.  At first, I thought there’s nothing to creating a podcast. It’s just recording yourself, but in reality it’s not.  There are a lot of strategies into creating a podcast.  Similar to writing a paper, a podcast also has to have an introduction, some main points, and conclusion. In a podcast, you as the author have to tell your listeners when the next podcast will be published, where it is located, and how your readers can post comments about the podcast topic.  The benefits of a podcast are that listeners can subscribe via RSS feeds, and be able to listen to the podcast through their cell phones, Iphones, Ipods, and through blog posts.  Thus, podcasts give listeners and understanding of who you are, and gives you the author an opportunity to relate to your listeners. Futhermore, podcasts are a tool in which can enhance a person’s visibility within the social media world.

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Word-Of Mouth Marketing to Podcasts

March 21, 2010

       We have all heard of downloading podcasts from iTunes..but exactly what is podcasting? Podcasting is a downloadable audio from iTunes on cell phones, computers, and iPods that people can listen to on their own time. As I have studied and researched this topic for my Social media & Pr online class to create my podcast, I am having a better understanding to why  podcasting is an essential feature that is becoming a phenomenon that’s taking over the communication field. Companies can now create their own podcasts so that their customers and employees can access the podcast through Twitter or email, which people can receive via cell phones.  Furthermore, podcasts are another way of being informed in real-time and engaging with customers. 

     It is not uncommon today that companies are implementing social tools such as blogging and viral videos for their company purposes along with social monitoring and tweeting. With that being said, podcasts can be uploaded to the company’s website or blogging website which then can be automatically linked to Twitter. In other words, once a company creates a podcast, the company can then upload the podcast link to their company website or blogging website. Why would a company want to upload the podcast to their blog? Well, we all know the benefits of blogging, but customers and the company’s employees can respond by leaving comments to the podcast blog giving the company instant feedback.  Linking the podcast into the blog and having it automatically generated to Twitter increases blog traffic and online visibility. What does this all mean?  For example, if I see Coca Cola’s blog link with check out this new podcast about our product launch on twitter, I can not only give feedback, but “retweet” the link to my “followers” giving the site more online visibility similar to the traditional word of mouth marketing. If I share the link with one follower, the word will spread rapidly.

 Let’s recap why podcasting is an essential social  tool companies can benefit from:

  1. Podcasts can be uploaded on a company’s website or blog post
  2. Podcasts can be shared via social websites, especially Twitter creating instant feedback and blog comments
  3. Podcasts are  the traditional “word-of mouth marketing”