Posts Tagged ‘networking’

Social Media Newsrooms (ch.10)

April 21, 2010

A social media news room is a place where you can tell the media, clients, and others exactly what they want and need to know.  Social Media Newsroom (SMNR) is similar to the traditional online newsroom; it consists of having media coverage, news releases, events, and media contact information.  Social media news rooms are a plaee where these people can:

  • view all your media coverage
  • see all of your past and present news releases
  • look up your past and future events
  • read and link to all of your book reviews
  • see and link to all the social web places you are a part of (including widgets and badges you have available)
  • download multimedia material such as photos, podcasts, and vidcasts
  • view bios on each person within the company
  • Subscribe RSS feeds

Businesses that want or get alot of media coverage should have a social media newsroom.  Having a social media newsroom portrays to the media and to the prospective clients that you are making an attempt to make their jobs easier.  Also social media newsrooms have the opportunity to be optimized for search engines, RSS feeds, and social bookmarking services. Businesses who have or are thinking about having a social media newsroom have an advantage over the businesses who don’t tap into the social media because SMNR’s allow people to come across your information when using search engines.

Set Up Your Newsroom Sections

1. Media Coverage:

  • offer direct links to online sources & to PDFs of the media coverage your company has received

2. News Releases:

  • traditional Social Media News Releases links

3. Events:

  • a section or a list of events your company hosts

4. Social Media:

  • links to all the other places you are on throughout the Social Web

5. MultiMedia:  

  • hold images, audio/video clips
  • flyers/brochures
Advertisements

Media Communities (ch.8)

April 21, 2010

 “Media communities are social sites where you can save, share and comment on multimedia items,” Survival Guide to Social Media and Web 2.0 Optimization.   Image and video sharing are tools that companies are utilizing to increase their social media visibility. However there are strategies into uploading images and videos.

Image Sharing Strategy

                1. Gather images that you can upload right away including logos, book covers, and event photos.

      2.  Prepare a key term list to use for tags for each image:

              – company name

               –  author name

                 – home city

       3.  Prepare these when you want to upload an image:

               – a short title that uses at least two key terms

              –  a description that uses several key terms

 

Uploading/Optimizing Videos Strategy    

       1.  Prepare a list of key terms and use them as tags and in the body of a video’s title and description

        2.  Add a date and a Google map to the video location

       3.  Determine the organization of your account:

          – Create titles, descriptions, and key terms to use as tags for each playlist

         –  Browse YouTube videos to add to your playlist

        –  Decide which playlists to create in your account by person’s name, company, authors, book titles, and products

        –  Create galleries on your Website or blog using the embed code from your playlists.

   People are connecting with one another not only just through participating in the social media web 2.0, but also through image and video sharing.  It’s important to know how to connect to your target audience or other people that share the same interest as you in unique styles rather than just being on social media sites. In other words, bring something to the table that will help you stand out. 

Passing Employer’s “Background Check”

April 13, 2010

 My mom e-mailed me this article: Employers monitor your social networking profile.  More and more companies are spying on their employees as how much time they spend in the social web whether it’s on Facebook or Twitter. Companies are also watching carefully the content on their employees’ profile.   This is reality, especially for students and job seekers.

 Just like a portfolio or an interview,  a person’s character says it all.  Even though an employee might be outstanding in their career, they have to be careful on how they conduct themselves outside the professional world.  For example, I am aware of what I say on Facebook , what I post, and what images are on my profile. It doesn’t make much sense for me to prepare a professional portfolio, resume, and go to various conferences to further my public relations career if my social profile content isn’t professional or appropriate to share with potential employers.

Outside of work, student organizations, and class, you still represent those organizations. What you say and post on your Facebook Profile or Twitter represents those groups as well.  Companies today are realizing that.  As a result, companies are taking matters into their own hands by spying on their employees using a new software called Social Sentry.  Social Sentry is a software that can track a person’s social web use only on Facebook and Twitter, but will also track use on LinkedIn, YouTube, and MySpace in the future.

How does this pertain to me is what you’re asking right? Well it pertains to you in so many ways.  One way is the time a person spends on Facebook by updating their status throughout the day making it seem like they do not have anything else to do besides “play” on Facebook. As a result, it doesn’t look good on the employer’s side. Here are a few questions to ask yourself to make your profile more appropriate:

  • if you have to question a photo, don’t upload it or tag yourself
  • What groups are you associated with on Facebook? Will your mom be proud of these groups?
  • What type of language is on your profile?
  • if you were asked in an interview to log into your Facebook, would you be ashamed?

You never know who’s checking your profile or using Google to search for you. Companies aren’t just using the traditional background checks. They are using the social web to their advantage to conduct their background checks as well: Will you pass the background check? If not, companies may dismiss or fire employees due to their social web profile content and behavior.

Lessons social media websites have taught me

April 11, 2010

I’m an active LinkedIn user, Twitter user, along with other websites before I enrolled in Social Media & Public Relations online class with Nixon.  What I didn’t understand was the power of a background on twitter, twitter usernames, and what information is on certain social media websites can be extremely powerful.  For example, I chose my username Leh1185 from my e-mail account because I was not comfortable using my first and last name on all these websites. In a way, it is my trademark name since my username is used throughout all the websites I am on.  Of course, some people might disagree or criticize my username, but it works for me and makes me stand out throughout social media. LinkedIn is similar to having a resumé online. I didn’t understand why we had to get a LinkedIn account until I began to use it to my advantage.  For example,  I was in the hotel business room lobby finishing up some schoolwork which is when I met the vice president of Ameristeels in Florida while I was out-of-town for my sister’s soccer game. The first question he asked me was do you have a LinkedIn account? Of course I said yes, which was then I thanked my professor for requiring us to have a LinkedIn account.

Another lesson I’ve learned utilizing and being active in the “social media world” is that you have to understand why you’re using various social media tools and websites, what the purpose is, and how you can relate to people who follow you or read your blogs. In other words, not just having followers for “follower statistics for bragging rights,” you have to understand why do you follow those users and know their professional background.  I use Twitter to ask other professionals, professors, and fellow colleague  questions about various topics from resume tips to assignment questions, to general questions such as should you have a ring back on your cell phone when you are job searching or job hunting? .  LinkedIn however, is beneficial to me because it allows me to have various widgets and applications which my friends or connections can look at along with my resumé.”  One application I have on Linked In is amazon reading book list so that my connections can see how I am staying up to date and current within social media trends. PROpenMic was the first website I used in researching for internships.  It allowed me to discover what general public relation agencies and companies are looking for in potential interns, who’s hiring, and what skills I need to have or improve to market myself for that particular internship or job.

Blogging has been a challenge for me due to my writing since it is a weakness of mine. I didn’t know how to blog, what to blog about, and not knowing what to put into a blog. But, since blogging is a requirement for my Social Media & Public Relations class, I became better at blogging. I am coming to understand that blogging does improve writing skills along with understanding that blogging can consist of videos, various media tools, and widgets. Blogging gives me an opportunity to express myself through my unique writing and to discuss what I’ve learned throughout my college career.  I am now able to link my blog post to my Twitter, LinkedIn, and Weebly account so that others can see my personality and challenges that have helped me grow and become more professional and not just being portrayed as a “college student.

Below is a summary of what I’ve learned:

  • Usernames and backgrounds can impact your professional background
  • Understand your followers, who they are, and what their professional background consists of
  • Blogging is an opportunity for anyone to express themselves and improving their writing skills
  • Blogging allows anyone to discuss their topics using various media tools such as videos and widgets
  • Being active on different social media websites has increased my professional skills, confidence, and to show others that I’m not afraid of new social media or technology tools.

Students’ Benefit Utilizing PROpenMic

March 21, 2010

   PROpenMic’s demographic is  public relation students, faculty, and practitioners where all can take part through various applications such as blog list, forums, upload/post videos, and add photos. Once someone becomes a member, that person can update their statuses, add music application, and invite their friends to become members. What is so unique about this site is that it allows its members to engage in various ways than just blogging or adding photos. However, I believe that this site is similar Twitter and LinkedIn in the sense that this site is a potential networking site. In other words, it isn’t a place to not be professional.

I became a PROpenMic member  (LaurenHopkins) last year for a class requirement thinking to myself “great another site I have to keep up with in addition to my class projects.”). Last summer, PROpenMic came to my rescue by having the  intern-search that lists various public relation jobs along with the job description and location. For example, I am a member of the jobsinternships which was created by Robert French (@rdfrench). The purpose of the group is to see what jobs or internships are available and to send an internship/job seek request. This group is also automatically shared via Twitter so that members are able to view it in two different sites.

In addition to all the great applications this site offers, I was able to send Robert French a personal message with questions thinking I wasn’t going to get a response. However, I was in for a surprise when Mr. French responded to me in that same day.  Just by asking him questions without hesitating, I’m able to follow him on Twitter and he follows me in return. Thus, creating network connections and just by him following me, I have other professionals like him following me as well.  This site has benefited me so much that it was hard to list just a few benefits I have experienced utilizing PROpenMic and in using social websites in general.  With that being said, I can update my status on PROpenMic which will then be automatically generated on Twitter. Thus, participating one on social networking site can lead to other numerous connections on other sites such as Twitter.

Twitter Benefits: You Should Have Them Too

February 25, 2010

Barbara Nixon discusses why she requires her students to take part in utilizing Twitter http://publicrelationsmatters.com/2010/02/24/10-5-ways-for-pr-students-to-get-the-most-out-of-twitter/.  I didn’t even know what  Twitter was or how to use it “properly” and “professionally,” until Barbara Nixon came along to tell us why we should use Twitter.  I’ve been an active user on Twitter for almost a year now(@Leh1185 ) and I love it!

Why do I love Twitter and why is it  beneficial to students? Here’s my story and maybe this will persuade more Public Relation students to use Twitter other than class requirements. I began using Twitter without having any knowledge of how to present myself on Twitter, who to follow, and what do people “tweet” about. Then, I began to follow my technological savvy professor (@barbarnixon) who follows various professionals in all areas of public relations. This is where my REAL story began. I began to follow the “prestigious” Twitter users and responded to their tweets even though they didn’t then respond to mine (or even know I existed). But, the more I responded, the more responses I received from them.

For the first time I thought to myself  Wow they responded to me! Why me (out of all people)?! These professionals still respond to me because I am active on Twitter without being required to do so. I also ask professional questions and general advice to them. For example, my “tweet” the other day said this: to all PR Pros: When job searching, should you have ring backs?  Not only did I get many responses from professionals, but they told me “good ?.”  The more questions I asked the more they could see how interested I really am in learning about anything from professionalism to being a team player to preparing for the “real world work force.”

As a result of being transparent on Twitter, I developed “connections” with these professionals, which is why I love Twitter and other social media tools. Now, they follow me (wahoo!) and know that I exist and not just another Twitter user. In other words, I stand out by being genuine, professional, and having a sense of humor. Some of them I now talk to not only on Twitter, but on Facebook and even Skype, which lead to exchange numbers. I’m not the most outstanding student, but I take what I learn from my professors and implement them without being told. From there, I ask other professors about various assignments, topics, and general discussions.

Being active on Twitter shows others that you are willing to try new technological advances and are open-minded, which goes along with the old saying “you never know until you try.” For me trying out Twitter was all about asking myself “why is Nixon teaching us Twitter when we should be educated on PR writing?” Let me experiment with Twitter until I give myself an answer to this question. Once I gave Twitter a try, I expressed my gratitude to Nixon and told her this: now, I know why you want us to use social media.

Students: You need to be well-rounded in social media because this question will be asked in interviews: What do you do to stay current in social media trends? If you’re only on Facebook,  what is your response going to be when you are competing for a job if the only social media site you use is Facebook?  You have to stand out and being active on Twitter is one way to do that (along with your resumé of course)!

I didn’t know about Twitter and I still don’t have that much knowledge on utilizing Twitter, but I read various novels to educate myself in how to use Twitter more efficiently and what other apps that can be used for your “Twitter” profile that Twitter doesn’t offer. For example, it was required by Nixon for us to read a novel on our major. For that assignment, I chose “Whuffie Factor” (@missrogue )  and then over Christmas break, I read “Twitter Power.” These two novels taught me how to improve my social media skills. I recommend every student to read a novel because another interview question that’s being asked is “what books do you read?”

  

The REAL Meaning of “Social Media”

February 11, 2010

At http://publicrelationsmatters.com/2010/01/15/t-o-w-prca-3030-topics-of-the-week/, we are to blog about  the list of definitions that were provided to Adam Vincenzini on Twitter and discuss our interpretation of social media. Before I begin, here are a few that stood out to me:

@anna8988 (Part A) Allows you to socially and professionally communicate online with those otherwise out of your reach in the real world*

@hermioneway ”Media that’s social …it’s about everyone taking part and having a voice.”

@fruchter: Social media consists of the five C’s. Conversation, community, commenting, collaboration and contribution. Social media is story telling.

@juliebodart Social media is a new way to interact and share. It’s (new)conversations taking place. It’s a revolution!

I have learned so much using, engaging, and interacting in the “social media” world.  My first social media engagement was using Facebook to re-connect with old highschool friends.  Then, I was required to take part in Twitter, LinkedIn, and PROpenMic along with blogging. PROpenMic’s founder, Robert French  surprised me by responding to mehimself. This applies to all the others I’ve interacted with through social media.  For example, on Twitter, I’ve had responses not only from my professors, but other public relations practitioners. From there, I’m able to connect with them through blogs and Facebook. As this was happening to me, I said to myself : Now, I know why my professor Barbara Nixon required us to do all of this. 

  I am nervous transitioning from the “student life” to professional student. Of course, I have lots of questions that needed to be answered, which is why@anna8988 (Part A) Allows you to socially and professionally communicate online with those otherwise out of your reach in the real world*stood out to me.  Being active throughout  social media, I’ve been able to network with various professionals in all different fields, teaching me something new every day, every moment, and every time I have something to say within the community, which leads to me the next comment.

@hermioneway ”Media that’s social …it’s about everyone taking part and having a voice.”  At first, I didn’t think I was “qualified or smart enough” to blog or to be active on Twitter. I was very intimidated (and still am to an extent) by others who have a more impressive Twitter Bio or who are more technological savvy than me.When I had a serious conversation with my professor and thanked her for requiring us to be a part of social media, she told me  “you present yourself very professionally throughout social media.” When I heard that, I was shocked and I gained more self-confidence in my professionalism along with always telling myself now that I will be successful one day (maybe not today or tomorrow). My point is that the more you take part and express yourself, the more knowledge you gain despite how new “social media” is or any other technological advancement.

I’ve learned that by utilizing social media beyond class requirements shows that I’m not afraid of technology to others. Social media is only beneficial if you engage, participate, and express your opinions with all the topics being discussed.

Social media only exists if people interact, collaborate, and communicate to each other like what this person says: @fruchter: Social media consists of the five C’s. Conversation, community, commenting, collaboration and contribution. Social media is story telling.” In order for social media to even exist is for social media users contribute to the topics by commenting to various social media communities developing a conversation. If all social media users would use social media using the 5C’s mentioned,  social media will become more collaborative more than what it is today. 

How does this pertain to me? Well, I joined various social media communities without participating in the conversations to get a feel of what people were/are saying. Then, I began to converse with others and contribute to the conversations. Once I did this, I began to notice that my Twitter followers increased (that doesn’t matter to me) along with my blog posts increasing traffic. The point that I’m trying to make is this: If it wasn’t for Twitter, I wouldn’t be networking and receiving advice from people who have been in my shoes. From there, I was able to link my blog posts directly to Twitter so my followers are able to see it. As a result, those followers are able to see what I’m all about due to my “About Me Page.”  One social media conversation can lead to readership, which can lead to friendships, then leads to endless opportunities. The more you interact and use social media,the more knowledge you gain.

@juliebodart Social media is a new way to interact and share. It’s (new)conversations taking place. It’s a revolution! This I totally agree with because it is a revolutionary change that is exponentially growing and changing how businesses,corporations, and non-profit organizations “do business.” Interacting is key to social media. Another example of how I benefited using social media is when I was on Twitter explaining I was working on a social monitoring report. I had many responses asking me “what tools are you using right now?” from people whom I’ve never engaged with.  Also, a University of Georgia Professor commented on my “how ethical social monitoring is, which led me to view her page where I found other tools to use for my report. Social media is all about interacting and helping each other out. For that, I’m thankful for using social media. So if you’re not using it now, what are you waiting for?

With all of this being said, my definition of social media is this: 

@Leh1185Social Media: a way to participate & interact with others on a professional and personal level leading to friendships and connections.

 I would love to know what you think, so let me know what  your “social media” definition is.