Advertisements are only successful and profitable if people and the target audience react to the advertisements whether it’s a Super Bowl Ad, billboard ad, or on You Tube. Brittany Maree’s blog discusses how Nike uses public relations to promote Tiger’s image before the controversy we all are aware of. Nike took a risk in creating an advertisement that causes controversy and reaction among the American public and from people globally. Because Tiger Woods is well-known around the world among sports and non sports fans for his natural golf talent and skill, Nike knew they had to capture the public’s eye using a public relations technique so that anti-Tiger Woods fans would not boycott the brand.
Isn’t advertisements goal is to catch your eye creating a reaction from you as a consumer? This is what Nike did successfully. Nike promoted their product with their sponsor Tiger Woods in a creative profound way. How does this advertisement influence other products Tiger Woods sponsors?