Social Bookmarking and Networking Strategies (ch.6 & 7)

 Social networking is a way to “build a strong foundation in the Social Web, not about how many thousands of friends or followers you can gather. Rather, it is about improving your reach to the people you are actually in your target market,” (A Survival Guide to Social Media & Web 2.0 Optimization).

LinkedIn is a “great tool for people wanting to connect with other professionals, or for those seeking professional positions.  It is also ideal for consultants and service firms seeking clients,” (A Survival Guide to Social Media & Web 2.0 Optimization). 

Twitter is a micro blogging platform that answers “what are you doing?” in 160 characters or less. Also, businesses using Twitter also can link their site on Twitter since other social sites have similar features that Twitter offers. 

Once a business has chosen social sites they wish to be a part of, it is also important to be able to know how to social bookmark, what it is, what sites are social bookmarking sites, and how it works.

“Social bookmarking is a way for you to save your favorite blogs into one web space and tagged them with specific terms so you could easily search and find them later,” (A Survival Guide to Social Media & Web 2.0 Optimization).

One of the top social bookmarking site is Delicious.  You can bookmark a site by clicking on “post to Delicious” and enter tags along with notes to the site you want to bookmark,”(A Survival Guide to Social Media & Web 2.0 Optimization). With every social web tool, there is a strategy in utilizing social bookmarking.

Keep in mind what social web is all about: interacting, sharing, and collaboration. It’s not about self-promotion. In other words, choose a couple of social bookmarking sites first such as Technorati and StumbleUpon.  When you use these sites, you can bookmark your blogs, your company’s or business site, as long as you bookmark with others who share the same interest as you. 

After doing all of this and social networking and bookmarking, how do you know if your company or company’s site is successful and not getting left in the Social Web world?  Well, there are sites such as Digg that use crowd-sourcing. Crowd-sourcing  is a site that allows users to determine what news stories, blogs, or websites are popular (A Survival Guide to Social Media & Web 2.0 Optimization). 

Digg encourages its users to “digg” stories they like, and as a result, determines if that story is popular or not through a voting or a rating system.  Once users “digg” stories that appealed to them, then the site will “dugg” up stories or blog posts closer to the front page of the site.  In other words, the more users “digg” social web content (blogs, news stories), the closer the content will move up to  the front page of Digg, (A Survival Guide to Social Media & Web 2.0 Optimization). 

So there my friends is why  and how business can decide how popular their online social web presence is along with their social web content.

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One Response to “Social Bookmarking and Networking Strategies (ch.6 & 7)”

  1. jnetnon Says:

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