Optimizing your blog (ch.3)

It wasn’t until I subscribed and have an RSS feed to Paull Young’s blog did I understand what an RSS feed is and how it works.  RSS (Real Simple Syndication) “is a way of sharing information across the Internet, according to A Survival Guide to Social Media and Web 2.0 Optimization text. An RSS Feed is similar to a newspaper delivered at your doorstep. The content that a visitor subscribes to allows visitors to have the feeds in one place on the Internet than going to each site. Here are some ways that an RSS Feed works:

  • the “feed” is available for subscription to visitors
  • the subscriber can read each story without having to go to the original site

One RSS feed is a blog.  For example, I subscribed to Paull Young’s blog and the feed is on my yahoo page and I am able to read his blog on my yahoo page.  It is very  easy to use and can’t believe an RSS feed is this simple to use.  With RSS Feeds becoming a popular social media tool, it is important for bloggers especially but for any social media user to have effective, creative, and simple titles, descriptions, categories, and links.

“Your item descriptions may be the only thing a potential reader sees before they make a decision to read the full story,” (A Survival Guide to Social Media and Web 2.0 Optimization).  Categories, links, titles, and descriptions have to have a “hook” your reader in a proper way while still describing the story. 

Blogs however, “is a tool for posting information chronologically and allowing others to comment” (A Survival Guide to Social Media and Web 2.0 Optimization).  Before a blogger begins blogging, it is vital for bloggers to know their audience.  Once  a blogger knows his or her audience, then he or she can decide what their purpose of the blog is. For example, my blog site discusses social media and how public relations is transforming an adapting to social media web 2.0. therefore, my blog site’s purpose is to share my knowledge based on what I’ve learned throughout my public relations college career with other colleagues, professors, and professionals. 

Blogs consist of interactivity, sharing, and collaboration, which are three general areas of A Survival Guide to Social Media and Web 2.0 Optimization.  Throughout the social web, users are sharing information freely which pertains to sharing. Even though users share information freely, the information is only effective if other users interact by giving feedback and post blog comments. Futhermore, this is when collaboration takes place. Twitter for example, gives Twitter users an opportunity to collaborate in sharing information creating and generating other ideas for blog posts.

There are tools provided by WordPress that can help your site become more visible. One tool is called excerpts.  When I was reading about excerpts, I could only think of an excerpt of a paper or a novel.  I just began using excerpts this past week.  “Excerpts are used to summarize your post, and to use as a good “hook” to get readers interested in your entire post when they stumble upon it in a blog directory,” (A Survival Guide to Social Media and Web 2.0 Optimization).

Other blog tools are :

  1. Tags: used to help organize and group blog posts and are used by RSS feed and blog directories as key terms, so you want to use tags wisely
  2. Categories: is a way to organize blog posts by topic. Readers are able to click on a category and see all the posts related to that one category
  3. Trackbacks: method of notification between websites.  “They are a way for you to comment on someone else’s blog from your own site, and have your entry show up on their site as a comment or as a notification on their WordPress dashboard. In order to use this, cite the blog you are commenting on and send a “trackback” to the blog you are citing. Then, your post will show up as a comment on the “trackboard” blog post,”  (A Survival Guide to Social Media and Web 2.0 Optimization).
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