Implementing Social Media Tools without knowing it

 It is difficult to get lost and be invisible within the Social Media Web.2.0 era, but there are helpful and free (yes free) social tools that are helpful to publishers and companies to become visible within social media. The tools  I will be discussing are widgets and badges.  I was unaware that I was using widgets and badges without knowing what these tools are provided by WordPress.  What is a Widget? According to A Survival Guide to Social Media and Web 2.0 Optimization, widgets are used to add interactive features to blogs or websites  that can be customized.  For example, I use sidebar widgets such as  my calendar posts, search box, archives, tags, categories, and blog subscriptions provided by WordPress.  I was not aware of how many widgets  that have  specific functions.  Widgets are interactive because they can be customized, help visitors find your site through the social web, and suggest other related content your readers would be interested in. Some of these widgets are Digg, Delicious, and Lijit. I have not heard of Lijit until the required text A Survival Guide to Social Media and Web 2.0 OptimizationLijit is a widget that operates similar to a search engine for the readers. The catch is that you are able to decide what will be included in the search engine.  One among many benefits in using  Lijit is that it allows readers to search all over the social web for your content.  Widgets are a valuable marketing tool  if they are popular and can be used in different ways.  Widgets are different from badges, which will be further discussed below.

A badge “is an icon or logo that has a link back to its source, which serves as a way of  displaying one’s membership or presence in a community on the Social Web,” according to  A Survival Guide to Social Media and Web 2.0 Optimization.  I really thought a badge was more difficult to explain than that, but it’s that simple.  For example, if you’re a PROpenMic member, you have a badge so that other users are able to see that you are a member and can connect with you.  So what’s the difference between widgets and badges is what you’re asking yourself. Badges are logos that can be used as widgets and both social media tools have the same purpose, which is to provide additional interactive features for your readers (blogs) or for your customers on the company website.

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