Archive for February 26th, 2010

Work Dynamics Changing due to Social Media

February 26, 2010

Work today consists of utilizing social media to engage with customers through blogs, react to their comments via Twitter, and to market the company through Facebook.  As I become more of a “social media junkie,” the“Social Media: Friend or Foe?” podcast  made me think about how  social media is changing the way people work in offices and at home. 

Employees can  use their personal Facebook and Twitter accounts to  ask their friends/followers for ideas and tools they’ve used before to help them with their current work strategies. Also, workers are able to have their Twitter followers “retweet” their questions and as a result, receive links, posts, and discussion boards to help them with their projects.For example, I am planning a kids’ fashion show charitable event for C.A.S.A (Court Appointed Special Advocates) and my Facebook status was “I need fashion show “themes” & titles for a kids’ fashion show..any suggestions?! I asked on Twitter if anyone had any kids fashion theme ideas while I was in the office. I was working utilizing the Internet to create ideas and search how others planned a fashion show. Employees aren’t wasting time on Facebook, Twitter, or on various blog site on the time clocks. What they are doing now is asking their friends or followers ideas, advice, and solutions to problems that others can help them with. This is how people are working today and it’s certainly proper as long as employees are actually working and  not using the Internet for personal purposes. 

Social media is becoming the “customer feedback/suggestion box,” which is where social monitoring comes into play. Company employees  can use social monitoring sites such as  Addcitomatic, IceRocket, Samepoint, Social Mentionpostrank,along with social media monitoring tools such as  tweetgrid, Twazzup, trendistic, to discover what is being said  about their company in a real-time format. So, if there is negative feedback about a new product launched, companies can immediately respond to their customers with solutions to the problem. Even though employees may not seem like they are working or doing their job because they are using the Internet for company purposes doesn’t mean that they aren’t working effectively; it’s just another way of how work is being complete and accomplished outside of the internal company offices.

Who knew that social media and the Web2.0 would have such a major impact on the  future of working?