Communication is Powerful

Language is communication. Communication is engaging writing. Writing delivers strategic messages. The better the communication, the more effective written publications will be delivering strategic messages that others can simply understand.  I know this is an understatement, but it is so important to know: mean what you say, say what you mean. Communication is powerful because it influences and drives people to buy your product, brand, and influences the company’s reputation. Communication is a big deal becoming more prevalent in social media through blog posts, Facebook updates, and in 140 characters on Twitter that anyone can see. These communication methods can influence a company which is why improving writing skills is very essential. The more your writing skills improve, the more effective blog posts will be, the more followers you will have on Twitter because of what you say in 140 characters, the more you can drive  people via Facebook status updates.

News releases are the most powerful thing today. Public Relations practitioners need to understand that by having smart quotes and getting inside the heads for whom they’re writing for will make their news releases more effective. For example, one of the speakers  this session told us that one of his friends writing samples  was in the State of the Union Address speech. The point is that you never know how important news releases are and who may read them, so it is not something to take lightly and think “oh that’s just a news release, I can write that in five minutes before I leave today.” One way to improve your writing skills is to become a good reader. In other words, read novels that pertain to your field of study or something that is interesting to you and not reading “Seventeen magazines.” To be a good writer, you have to be a good reader.

 Half of communication is about being friendly and available, which is part of developing media relations.  Building media relations means that you being the “PR” person is a resource for the media (journalists) such as directing the media to other organizations or people who can help them out with a story.   It is also important for you to make others understand the importance of quick response because not everyone works the hours that “pr” practitioners work. With that being said, future  public relations professionals  must have writing skills, poise, a team-player,innovative, detail oriented,  confident, and have revenue forward thinking for the companies. In other words, bring something to the table that will benefit companies, agencies, or non-profit organizations in 5 or so years down the road.

 One of the speakers told us that working hard is not going to get you the job, talent is.  I disagree  because talent comes from working hard. I’m  becoming more well-rounded reading novels from “A Thousand Splendid Suns” to “Groundswell.” I have learned and still learning skills and various ways of thinking from these novels, which can improve my writing skills. Another example of being a good reader is being a good writer is to blog. Blogging is helping me develop tight, cohesive thoughts which is essential in writing.  My point is that my work ethic improves my public relations skills and hopefully shines through.   I didn’t realize how powerful writing is until I attended the PR Real World Conference.  Even though I have publications from newsletters to news releases  to three articles  in the Georgia Southern University newspaper, and blog posts,  I am still learning and improving not only my writing skills, but  my poise, confidence, and  being a team-player.

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One Response to “Communication is Powerful”

  1. Marlon Ilasin Says:

    I enjoy your website for informing a lot of people, it’s just sometimes people seem to get themselves tied up in unnecessary knots over something that’s very simple .

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