Archive for February, 2010

Work Dynamics Changing due to Social Media

February 26, 2010

Work today consists of utilizing social media to engage with customers through blogs, react to their comments via Twitter, and to market the company through Facebook.  As I become more of a “social media junkie,” the“Social Media: Friend or Foe?” podcast  made me think about how  social media is changing the way people work in offices and at home. 

Employees can  use their personal Facebook and Twitter accounts to  ask their friends/followers for ideas and tools they’ve used before to help them with their current work strategies. Also, workers are able to have their Twitter followers “retweet” their questions and as a result, receive links, posts, and discussion boards to help them with their projects.For example, I am planning a kids’ fashion show charitable event for C.A.S.A (Court Appointed Special Advocates) and my Facebook status was “I need fashion show “themes” & titles for a kids’ fashion show..any suggestions?! I asked on Twitter if anyone had any kids fashion theme ideas while I was in the office. I was working utilizing the Internet to create ideas and search how others planned a fashion show. Employees aren’t wasting time on Facebook, Twitter, or on various blog site on the time clocks. What they are doing now is asking their friends or followers ideas, advice, and solutions to problems that others can help them with. This is how people are working today and it’s certainly proper as long as employees are actually working and  not using the Internet for personal purposes. 

Social media is becoming the “customer feedback/suggestion box,” which is where social monitoring comes into play. Company employees  can use social monitoring sites such as  Addcitomatic, IceRocket, Samepoint, Social Mentionpostrank,along with social media monitoring tools such as  tweetgrid, Twazzup, trendistic, to discover what is being said  about their company in a real-time format. So, if there is negative feedback about a new product launched, companies can immediately respond to their customers with solutions to the problem. Even though employees may not seem like they are working or doing their job because they are using the Internet for company purposes doesn’t mean that they aren’t working effectively; it’s just another way of how work is being complete and accomplished outside of the internal company offices.

Who knew that social media and the Web2.0 would have such a major impact on the  future of working?

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Foursquare: The New Social Network App

February 25, 2010

Foursquare is a social network game that allows users to meet up with their friends in a specific city to explore the city more than they have before. “Foursquare” users sign up using their cell phone number. Each time you “ping” or update your status you get points for bragging rights by going to a place that you haven’t been before such as a new restaurant or a theater play and actually meeting up with friends.  Foursquare now has apps for the Iphone, Droid, and soon for blackberry’s.  However, “Foursquare” is only in the big metropolitan cities such as London, Atlanta, New York City, Denver, Detroit, Los Angeles, Miami, San Diego, San Francisco along with other cities. So, not everyone can use this app. This trend is great and probably become more popular in the next couple months because it allows people to “advertise” new restaurants, shops, and the “hot spots” in local cities. In a way, “Foursquare” is a word-of-mouth app.  For example, if I’m in Atlanta asking my friends in that area the best restaurant to go to, they will be able to “ping” me using this app. Then, I update my response with a negative or positive review of the restaurant. As a result, companies can look at what people are saying and doing to find what are the “hot spots” in a certain city to either sell their product in the same geographic area or to connect with its customers. Also, restaurant companies  along with others can use “Foursquare” to research what people are saying and doing about their company or product. 

 On the other hand, “Foursquare” is a controversial network site because users specifically tell their friends where they are in that particular city, which that users’ friends can see.  I think it’s a great way to connect with friends in the same area because it gives someone something to do. However, it’s dangerous because like i said above, users are telling their friends where they are in real-time where  other “Foursquare'” users can see.  On the positive side, “Foursquare” is like Twitter. Twitter users tell their locations and “what they are doing” to their followers. I think it’s dangerous if you let it be and are not cautious of what you are saying throughout these social media networks. Like any social media network, “Foursquare” is going to have its pros and cons.  There are dangers in every social media network site. I believe that as long as participants are cautious in who they follow, who follows them, and who is able to view their profile.  My Facebook profile for example, has my e-mail address and not my mailing address or cell phone number. Also, I have certain privacy settings where people who want to be my friend has to ask me meaning that I have to approve and know who they are before I confirm we are “Facebook friends.”

  It will be interesting to see how popular “Foursquare” and other local services become among Internet users and to see what type of demographics will be using these devices. Another interest I have in watching “Foursquare” in its beginning stage and how companies will utilize “Foursquare” along with discovering if “Foursquare” will be able to implement Twitter and Facebook updates. What prediction do you have for “Foursquare” in the future?

Twitter Benefits: You Should Have Them Too

February 25, 2010

Barbara Nixon discusses why she requires her students to take part in utilizing Twitter http://publicrelationsmatters.com/2010/02/24/10-5-ways-for-pr-students-to-get-the-most-out-of-twitter/.  I didn’t even know what  Twitter was or how to use it “properly” and “professionally,” until Barbara Nixon came along to tell us why we should use Twitter.  I’ve been an active user on Twitter for almost a year now(@Leh1185 ) and I love it!

Why do I love Twitter and why is it  beneficial to students? Here’s my story and maybe this will persuade more Public Relation students to use Twitter other than class requirements. I began using Twitter without having any knowledge of how to present myself on Twitter, who to follow, and what do people “tweet” about. Then, I began to follow my technological savvy professor (@barbarnixon) who follows various professionals in all areas of public relations. This is where my REAL story began. I began to follow the “prestigious” Twitter users and responded to their tweets even though they didn’t then respond to mine (or even know I existed). But, the more I responded, the more responses I received from them.

For the first time I thought to myself  Wow they responded to me! Why me (out of all people)?! These professionals still respond to me because I am active on Twitter without being required to do so. I also ask professional questions and general advice to them. For example, my “tweet” the other day said this: to all PR Pros: When job searching, should you have ring backs?  Not only did I get many responses from professionals, but they told me “good ?.”  The more questions I asked the more they could see how interested I really am in learning about anything from professionalism to being a team player to preparing for the “real world work force.”

As a result of being transparent on Twitter, I developed “connections” with these professionals, which is why I love Twitter and other social media tools. Now, they follow me (wahoo!) and know that I exist and not just another Twitter user. In other words, I stand out by being genuine, professional, and having a sense of humor. Some of them I now talk to not only on Twitter, but on Facebook and even Skype, which lead to exchange numbers. I’m not the most outstanding student, but I take what I learn from my professors and implement them without being told. From there, I ask other professors about various assignments, topics, and general discussions.

Being active on Twitter shows others that you are willing to try new technological advances and are open-minded, which goes along with the old saying “you never know until you try.” For me trying out Twitter was all about asking myself “why is Nixon teaching us Twitter when we should be educated on PR writing?” Let me experiment with Twitter until I give myself an answer to this question. Once I gave Twitter a try, I expressed my gratitude to Nixon and told her this: now, I know why you want us to use social media.

Students: You need to be well-rounded in social media because this question will be asked in interviews: What do you do to stay current in social media trends? If you’re only on Facebook,  what is your response going to be when you are competing for a job if the only social media site you use is Facebook?  You have to stand out and being active on Twitter is one way to do that (along with your resumé of course)!

I didn’t know about Twitter and I still don’t have that much knowledge on utilizing Twitter, but I read various novels to educate myself in how to use Twitter more efficiently and what other apps that can be used for your “Twitter” profile that Twitter doesn’t offer. For example, it was required by Nixon for us to read a novel on our major. For that assignment, I chose “Whuffie Factor” (@missrogue )  and then over Christmas break, I read “Twitter Power.” These two novels taught me how to improve my social media skills. I recommend every student to read a novel because another interview question that’s being asked is “what books do you read?”

  

The Next BIG “Customer Feedback” Method Already Happening

February 23, 2010

    Rather than using traditional marketing research, companies are able to listen, engage, and share internal thoughts with their customers through blogs/blogging. Blogs are a tool that gives companies the opportunity to build relationships between the company/organization and its customers, allowing the company to become more transparent due to social media during Web 2.0. In other words, companies have a chance to propose the culture, processes, and people in the organization to the customers through blogging.  customers are already having conversations about companies, which is another reason for companies to blog.

However, not anyone can “just” blog for companies/organizations. Corporate blogs don’t have to be posted by one person. Employees within the organization  who have “expertise” can blog along with being able to listen to what  customers are saying.  Corporate blog posts have to have follow-up blogs. What this does is it allows companies to become more visible to its customers along with really listening to the customers.

Companies can have a sense of control of their blogs by creating blog guidelines for customers posting comments.  furthermore, companies can now see how much traffic their company is receiving, what is the top post or page, and receive customer feedback through creating blog posts. Customers are able to see companies’ vision through blogs and it also gives companies an advantage to hear what people are saying and doing about the company.

How can return of investment be measured? was a question that was rasied during the conference.  Dell has a great commercial explaining this saying “customer feedback is priceless.” WordPress is a prime example in how return of investment can be measured through quality.  A company was advertising their products in a positive light in which a customer responded with negative feedback. As a result, the CEO responded hiring word press as one of the vendors for this reason. Thus, this is how WordPress was developed. The return of the investment is  creating a customer-CEO relationship.

Generally speaking, companies who have not done so should really consider having blogs for customers to post their feedback because like I said previously, the conversation is already taking place. Shouldn’t companies have a “place” in which customers can converse with the internal comany and want to know what their customers are thinking or doing? So, why not implement blogs as a social media tool that is prevalent in the workplace?

Communication is Powerful

February 20, 2010

Language is communication. Communication is engaging writing. Writing delivers strategic messages. The better the communication, the more effective written publications will be delivering strategic messages that others can simply understand.  I know this is an understatement, but it is so important to know: mean what you say, say what you mean. Communication is powerful because it influences and drives people to buy your product, brand, and influences the company’s reputation. Communication is a big deal becoming more prevalent in social media through blog posts, Facebook updates, and in 140 characters on Twitter that anyone can see. These communication methods can influence a company which is why improving writing skills is very essential. The more your writing skills improve, the more effective blog posts will be, the more followers you will have on Twitter because of what you say in 140 characters, the more you can drive  people via Facebook status updates.

News releases are the most powerful thing today. Public Relations practitioners need to understand that by having smart quotes and getting inside the heads for whom they’re writing for will make their news releases more effective. For example, one of the speakers  this session told us that one of his friends writing samples  was in the State of the Union Address speech. The point is that you never know how important news releases are and who may read them, so it is not something to take lightly and think “oh that’s just a news release, I can write that in five minutes before I leave today.” One way to improve your writing skills is to become a good reader. In other words, read novels that pertain to your field of study or something that is interesting to you and not reading “Seventeen magazines.” To be a good writer, you have to be a good reader.

 Half of communication is about being friendly and available, which is part of developing media relations.  Building media relations means that you being the “PR” person is a resource for the media (journalists) such as directing the media to other organizations or people who can help them out with a story.   It is also important for you to make others understand the importance of quick response because not everyone works the hours that “pr” practitioners work. With that being said, future  public relations professionals  must have writing skills, poise, a team-player,innovative, detail oriented,  confident, and have revenue forward thinking for the companies. In other words, bring something to the table that will benefit companies, agencies, or non-profit organizations in 5 or so years down the road.

 One of the speakers told us that working hard is not going to get you the job, talent is.  I disagree  because talent comes from working hard. I’m  becoming more well-rounded reading novels from “A Thousand Splendid Suns” to “Groundswell.” I have learned and still learning skills and various ways of thinking from these novels, which can improve my writing skills. Another example of being a good reader is being a good writer is to blog. Blogging is helping me develop tight, cohesive thoughts which is essential in writing.  My point is that my work ethic improves my public relations skills and hopefully shines through.   I didn’t realize how powerful writing is until I attended the PR Real World Conference.  Even though I have publications from newsletters to news releases  to three articles  in the Georgia Southern University newspaper, and blog posts,  I am still learning and improving not only my writing skills, but  my poise, confidence, and  being a team-player.

Search Engines: What They Are Good For

February 15, 2010

“Search Engines are the new homepages,(Edelman Digital).” Eighty-nine percent of U.S. adults use search engines and the top users are Gen. X&Y.  With that being said, companies are utilizing social search, which is “brands build out embassies in all relevant networks (places where employees work to serve the interests of their community, as well with their company.” In other words, social search is becoming more prevalent in usage combining social networks and search engines. Today, search engines are based on  relationships  with social content connection. So, how do companies embed search engines for monitoring their company’s content?  There are various methods to searches.

One method is reputational search in action, according to Edelman Digital. The goal of the reputational  search in action is to generate social media coverage to influence search engines. Reputational Search in Action’s tactics include press releases, media relations, and most importantly, blogger engagement. PR pros can create the messages do that those messages are based on reach or relevance. For example, a person who’s  searching  for “headache remedies, and not necessarily aspirin.PR pros and others can carefully adapt the messages to have a more well designed message.

Public Relations Professionals, Marketers, and other Company management can use free tools such as Wordtracker, GoogleInsights, the Google Adwords Keyword tool, and Yahoo Site Explorer. These tools help PR pros have a better understanding of what and how people search and use search engines.  Another way to become engaged in search engines is to  blog, post viral videos, microblogging, and social networking.  From there, there are websites (Technorati, Facebook Lexicon, Radian6, Twitter Search) that social monitor what’s being said in real-time format about a specific topic or company. All of these social media tools can help anyone “demonstrate an increase in searches around a given phrase or group of phrases,”(Edelman Digital).

JetBlue engaged in social networking by activating a Twitter account to react to customers in a real-time format.  They were very responsive to their customers’ complaints. For example, JetBlue customer posted a Twitter message “I need a wheelchair!” and before she contacted their customer service, a JetBlue Representative responded to her by referring to her to someone who could help her with her flight arrangements. Not only was JetBlue ranked in the top 10 results in an airline Google Search, but they also enhanced their reputation.

Search Engines aren’t just search engines today, they are becoming vital tool to use for social monitoring, marketing/advertising, and engaging in the conversations between companies’ and its customers. Search Engines are good only if you do not want to be lost in the digital media revolution. Edelman Digital provides tips to become more visible online, which are:

  1. Research- know how people search, converse, and work online
  2. Teamwork
  3. Planning-Reputational and Social Search takes time and effort to develop quality content & networked relationships
  4. Experimentation- While SEM and SEO are managed by others, there isn’t a reason why they couldn’t be used in a public relations context
  5. Benevolence- Google knows if you’ve been bad or good. So, the more you create value online and others recognize, the more you will be able to build a sustainable and online visibility presence

Groundswell Thinking: How Are You Thinking Part 2

February 13, 2010

With any new product, a company has objectives. However, Groundswell objectives are different than any other objective I’ve come across. The “Groundswell” objectives are:

  • Listening- have a better understanding of your customers
  • Talking- spread messages about your company
  • Energizing- find your most enthusiastic customers
  • Supporting- set up groundswell tools to help your customers support each other
  • Embracing- integrate your customers into the way your business works such as using their help to design your product

In order to understand what your customers’ think about your company, brand, or product, you have to listen carefully. In other words, use “Groundswell” thinking to listen to your customers’ conversations and from that, learn how they think.  Customer response is more powerful than ever today due to the power of social media. Therefore, customers decide what your brand is not you (the company) deciding what it is.  How do you learn to listen to your customers? Well, here’s how (according to Groundswell).

First, two strategies to think about is to begin a small private community where a company can listen in and then monitor that by using brand monitoring. Brand monitoring is where a company can hire another company to listen through the Internet. Once these strategies are implemented, it is your (the company’s job) to find out what your brand stands for. The company knows the message its delivering using the brand, but is that different from what the customers think it is?  Thus, this can be done by hiring a senior to monitor the “talking” strategy, be sure to monitor on a daily basis, and check the Social Technographics profile of your customers.

The “other side of the conversation is talking,” according to Groundswell.  As a result, social technologies have increased the word-of-mouth dynamics. People are talking to each other, which affects all aspects of how a company operates its branding strategies. So, if people are talking and you as a company is listening to your customers’ feedbacks, how do you talk in the conversation?

  • Post Viral videos: Viral videos however have to allow interaction and direct people to other various social networks so that customers are able to form other relationships with each other or the specific company.
  • Engage in social networks & user-generated content sites
  • Join the Blogosphere, meaning that responding to other blogs and responding to comments that are posted on blogs.
  • Create a community, which is a powerful way to engage with your customers

Energizing in “Groundswell” means to spread the message via word-of-mouth through social technology. According to Word-of-Mouth Marketing Association, word-of-mouth is defined as the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends and colleagues.  Word-of-Mouth is so powerful because it is believable, self-spreading, and true. For example, if you are considering to buy an Apple Ipod, but don’t know which one to buy, more than likely you will ask your peers (whoever that may be).  Whatever your peers tell you they think which Ipod you should buy influences your purchase decision.  You will believe your peers more than any other advertisement, which an example of how word-of-mouth marketing works.  In other words, tapping into energizing in Groundswell means to  “tap into the power of word of mouth by connecting with and turning to your most committed customers,” Groundswell (p.131). 

 Tips on Energizing the Groundswell:

  • Ask yourself if you want to energize the groundswell
  • Check the social technographics profile of your customers
  • Ask yourself what is my customers problem?
  • Pick a strategy that fits your customers social technographics profile and problems
  • Don’t start unless you can stick around for the long haul
  • Energizing leads to embracing

Now that I have discussed listening, talking, and energizing the “Groundswell” objectives leads me to discuss what it means to embrace Groundswell. “Embracing Groundswell” is when companies allow customers to be a part of the company to enhance company and product improvements.  This is how embracing groundswell works: if a company converses with customers using social media technology tools to listen and respond to their customers, then this relationship gives insight to the company which leads to a further deeper connection between the company and its customers.

The REAL Meaning of “Social Media”

February 11, 2010

At http://publicrelationsmatters.com/2010/01/15/t-o-w-prca-3030-topics-of-the-week/, we are to blog about  the list of definitions that were provided to Adam Vincenzini on Twitter and discuss our interpretation of social media. Before I begin, here are a few that stood out to me:

@anna8988 (Part A) Allows you to socially and professionally communicate online with those otherwise out of your reach in the real world*

@hermioneway ”Media that’s social …it’s about everyone taking part and having a voice.”

@fruchter: Social media consists of the five C’s. Conversation, community, commenting, collaboration and contribution. Social media is story telling.

@juliebodart Social media is a new way to interact and share. It’s (new)conversations taking place. It’s a revolution!

I have learned so much using, engaging, and interacting in the “social media” world.  My first social media engagement was using Facebook to re-connect with old highschool friends.  Then, I was required to take part in Twitter, LinkedIn, and PROpenMic along with blogging. PROpenMic’s founder, Robert French  surprised me by responding to mehimself. This applies to all the others I’ve interacted with through social media.  For example, on Twitter, I’ve had responses not only from my professors, but other public relations practitioners. From there, I’m able to connect with them through blogs and Facebook. As this was happening to me, I said to myself : Now, I know why my professor Barbara Nixon required us to do all of this. 

  I am nervous transitioning from the “student life” to professional student. Of course, I have lots of questions that needed to be answered, which is why@anna8988 (Part A) Allows you to socially and professionally communicate online with those otherwise out of your reach in the real world*stood out to me.  Being active throughout  social media, I’ve been able to network with various professionals in all different fields, teaching me something new every day, every moment, and every time I have something to say within the community, which leads to me the next comment.

@hermioneway ”Media that’s social …it’s about everyone taking part and having a voice.”  At first, I didn’t think I was “qualified or smart enough” to blog or to be active on Twitter. I was very intimidated (and still am to an extent) by others who have a more impressive Twitter Bio or who are more technological savvy than me.When I had a serious conversation with my professor and thanked her for requiring us to be a part of social media, she told me  “you present yourself very professionally throughout social media.” When I heard that, I was shocked and I gained more self-confidence in my professionalism along with always telling myself now that I will be successful one day (maybe not today or tomorrow). My point is that the more you take part and express yourself, the more knowledge you gain despite how new “social media” is or any other technological advancement.

I’ve learned that by utilizing social media beyond class requirements shows that I’m not afraid of technology to others. Social media is only beneficial if you engage, participate, and express your opinions with all the topics being discussed.

Social media only exists if people interact, collaborate, and communicate to each other like what this person says: @fruchter: Social media consists of the five C’s. Conversation, community, commenting, collaboration and contribution. Social media is story telling.” In order for social media to even exist is for social media users contribute to the topics by commenting to various social media communities developing a conversation. If all social media users would use social media using the 5C’s mentioned,  social media will become more collaborative more than what it is today. 

How does this pertain to me? Well, I joined various social media communities without participating in the conversations to get a feel of what people were/are saying. Then, I began to converse with others and contribute to the conversations. Once I did this, I began to notice that my Twitter followers increased (that doesn’t matter to me) along with my blog posts increasing traffic. The point that I’m trying to make is this: If it wasn’t for Twitter, I wouldn’t be networking and receiving advice from people who have been in my shoes. From there, I was able to link my blog posts directly to Twitter so my followers are able to see it. As a result, those followers are able to see what I’m all about due to my “About Me Page.”  One social media conversation can lead to readership, which can lead to friendships, then leads to endless opportunities. The more you interact and use social media,the more knowledge you gain.

@juliebodart Social media is a new way to interact and share. It’s (new)conversations taking place. It’s a revolution! This I totally agree with because it is a revolutionary change that is exponentially growing and changing how businesses,corporations, and non-profit organizations “do business.” Interacting is key to social media. Another example of how I benefited using social media is when I was on Twitter explaining I was working on a social monitoring report. I had many responses asking me “what tools are you using right now?” from people whom I’ve never engaged with.  Also, a University of Georgia Professor commented on my “how ethical social monitoring is, which led me to view her page where I found other tools to use for my report. Social media is all about interacting and helping each other out. For that, I’m thankful for using social media. So if you’re not using it now, what are you waiting for?

With all of this being said, my definition of social media is this: 

@Leh1185Social Media: a way to participate & interact with others on a professional and personal level leading to friendships and connections.

 I would love to know what you think, so let me know what  your “social media” definition is.

Social Media Impacting Higher Education

February 5, 2010

   The topic of this Ustream   is the “Future of  Social Media and how it impacts higher education now, today, and tomorrow’s work force.  The current social media tools is becoming a demand for distance learning. Social media is revolutionary and collaborating the current tools colleges use.There is a 70% increase in online student enrollment, which  means 1 in 4 students are taking online classes. 85% of college students are on Facebook, which makes sense to utilize social media tools  for academic purposes.

http://www.ustream.tv/recorded/4470423

There are 6 million non-traditional students with 25% of them being over thirty. Half of them will get their degree in 4-6 years or drop out because there is that lack of engagement. What does this mean? It means that there are students that learn in different ways and social media can be used to reach every student’s learning ability and give a platform to further their employment skills. People are returning to further their education due to the economy today. Therefore, open content allows these students to understand their classroom assignment using social media tools more than they would in the classroom.

 This points out a real issue on lack of engagement, which is why I decided to go to Middle Georgia College before transferring to a university. In a university, typically there are 200-300 students enrolled in one class and participation is 30% of your grade. How does that impact  your learning? If you don’t participate, you’re out of luck. With Facebook such as, every student can receive their participation points and interact with a class discussion or topic using a Facebook discussion board. For example, a professor can bookmark or create tags if they’re willing on a Facebook page  instead of the traditional way of posting study guides, notes, on the Blackboard learning system. However, playing a devil’s advocate, faculty have to learn not only how to use it, but how to” integrate grading using these other tools”, said Dr.Kathy King.

Faculty have to learn how to use blogs, skype, twitter,and podcasts for academic purposes. This transformation and trend allows students to go beyond the classroom to communicate in the “real world.” For example, I am very impressed with all of my professors at Georgia Southern University, but there’s one who I didn’t understand her method of madness if you will. Her name (all of you are familiar with I’m sure) is Barbara Nixon. Why do we have to use Twitter in our PR Writing class?, why do I have to blog when we have to learn how to write press releases and other traditional public relations writing?, why use PR Open Mic? and my last question was “how in the world am I going to keep up with all these various social media websites along with being required to have a LinkedIn account for her Practicum class?

Barbara B. Nixon is a prime example of how social media impacts higher education. She required us to do all of this so that we can interact with other professionals in our field, to learn how social media is impacting the way public relations is transitioning, and how companies are using these websites for interviews and background research on people. I wouldn’t have learned what I know now if she didn’t do this, which is why I believe this topic is very interesting and needs to be discussed. I use Twitter to interact with my professors and to ask them questions if need be because it’s in real-time and they can “retweet” my questions to their followers (who are other professors) to answer my questions more effectively. Blogging is showing me how to write professionally and interact with other college students around the globe. I use PROpen Mic for my internship and job search and to interact with other colleagues in my field of study who are in my shoes.  If it wasn’t for social media overlapping the present college tools like the blackboard system, I would be lost.

With all of this being said,  here are some questions to think about:

  • how will college tuition be affected with the adoption of using social media tools
  •  are colleges going to transition to using E-books?
  • if so, what does that mean for textbook companies such as McGrawHill?

Blog Posts is about you, Blog Comments Are Not

February 5, 2010

Blogging to me is similar to communicating in a small group discussion. The group discusses one topic or issue while others listen attentively. Then, other group members voice their thoughts, ideas, and feelings on the topic giving everyone feedback on the issue.  Blogging works the same way on a bigger level of course. One person blogs about various topics hoping to receive feedback from other people, which are comments.  Every blogger has a purpose-  to put their ideas out in the “social media” world so that others can view them, bringing in traffic to their blog posts. However, even though blog posts are vital in the social media world, so is becoming part of blogging which is to comment on others.  This “rule of thumb” is similar to my other post discussing paying it forward.

Blog posts express a person’s individuality and to set them apart from every other blogger, but blog comments are not about that. Blog comments are vital and are part of the blogging world.  Every blogger need to have an open mind and comment on other peoples blogs, whether it’s on twitter discussing the issue or on the blog website. Comments allow a blogger to think outside their own box and receive feedback to help improve their blogging skills. Isn’t that what every blogger want ( to become more knowledgeable on each blog post and to receive more traffic each time?  Of course YES!! In order to do that,  a blogger has to help someone else out by putting themselves out into the blogging and social media world.

Here’s a recap of answering the question “so why should I take time to comment on other people’s blogs?”

  1. Commenting on other blog posts gives you readership to YOUR blog posts. If you comment on other blog posts, the same domino effect will happen to you.
  2. It’sabout respecting  others and not being selfish. It’s not just about you and your blog posts.  Blog comments just like blog posts expresses that you just don’t post your blog, you become an active blogger.
  3. Blog comments can give you (the blogger) ideas for other creative blog posts that people might want to read or discussed.
  4. Blog comments shows that you aren’t afraid of interacting with other people in the social media world and are able to become well-rounded in discussing various topics.