Three main social tools that benefit most social media strategies are social calendars, wikis, and social pages. Social calendars such as Upcoming offer an easy way for companies to post events and highlight the events on different social media tools and sites including blogs, RSS feeds, LinkedIn, Facebook, and Twitter. Upcoming allows users to search for events by region and the users are able to RSVP to the evnt and share the event with other users.
Social pages are pages that are created about a specific topic. Social web users can search for pages on certain topics. Squidoo is a social page that is “about finding people when you care what they know instead of who they know” (Survival Guide to Social Media and Web 2.0 Optimization). The way that Squidoo operates is through what’s called lens, better known as a page. In order to use Squidoo successfully, it is a good idea to have more than one lens you write about or the type of service you offer (Survival Guide to Social Media and Web 2.0 Optimization).
A Wiki is a “collaborative Website that allows anyone to update its content” (Survival Guide to Social Media and Web 2.0 Optimization). Wiki means fast in Hawaiian. To find existing wikis rather than creating your own, Google “social media wiki.” Wikis become “an ever-changing online database of information” (Survival Guide to Social Media and Web 2.0 Optimization).
Of course there are more than these tools social media offers, but these three stood out to me to discuss because I didn’t think a site such as Upcoming even existed. I didn’t understand what a wiki was or how to use it, which is why I chose to discuss “wikis” (plus my mom lived in Hawaii & my granpdarents have a house in Hawaii due to my grandfather being a U.S. Air Force Pilot during Vietnam, so it was interesting to me to know that wiki means fast in Hawaiian). Until now, I didn’t fully understand how to use social pages like Squidoo, how they operate, and what their puropose is until now.
